Big companies that cling to Dei apps despite pressure


Have reduced a large number of US companies Diversity, justice and inclusion (dei) The initiatives have stood firmly between activists and concerns about legal risks over the past year.

Important brands such as Walmart, McDonald's, Amazon, Ford and Low have all begun to withdraw Dei initiative in response to a cultural change that includes customer reactions, pressure from conservative groups and activists, and possible legal consequences.

President Trump made promises to restore Federal Dei programs during the campaign. In his first week of return, Trump signed the executive order and ended Dei offices and initiatives across the federal labor force.

President Donald Trump talks about an accident between the flight between 5342 US aircraft and a military helicopter

President Donald Trump talks about an air crash between the flight of 5342 US aircraft and a military helicopter in Washington in a White House press room on January 30, 2025 in Washington, DC. (Roberto Schmidt / AFP through Getty Images / Getty Images)

Trump also criticized Dei initiatives at FAA even at a press conference on the deadly collision between a US airline passenger jet and a US military helicopter over the Potomak River near Reagan National Airport in Arlington, Virginia.

All 64 passengers were killed inside the plane and three crews were killed inside the helicopter.

With research at such early stages, the information available at this time does not show that Dei initiatives in FAA have had no role in the accident. However, the President did not stop the signing of the note to end diversity, justice and diversity (Dei) in the aviation sector.

What caused the revolt against Dee in America?

With the repayment of a number of companies and President Trump's political pressure, some companies keep their Dei policies fast.

Here are 5 of the largest companies that doubled in Dei:

Apple

Apple Store logo

Tick Security The last Change Changing %
AAPL Apple Inc 237.59 -1.77

-0.74 %

In a proxy before Apple's upcoming annual meeting, the company's board of directors called on shareholders that Reject an offer. This requires the company to end its Dei programs, arguing that the move will be “unnecessary”.

Target at home to withdraw dei initiative

Dress

Costco input

Customers enter the Costco wholesale warehouse in Hawthorn, California on June 12, 2024. (Patrick t. Fallon / AFP through Getty Images / Getty Images)

Tick Security The last Change Changing %
Cost Costco Wholesale Corp. 979.01 +14.99

+1.55 %

The Costco Board of Directors was unanimously presented against a proposal demanding report on the dangers of maintaining Dei and shareholders. Rejected with certainty Measurement

Goldman Sachs

Goldman Sachs

There is a sign of Goldman Sachs' acceptance in Sydney, Australia, May 18, 2016. Reuters/David Gray/Photo of the File (Reuters/David Gray/Photos/Reuters Photos)

Tick Security The last Change Changing %
gs Goldman Sachs Group Inc. 645.42 +8.08

+1.27 %

Goldman Sachs Group, Inc.

Wall Street Journal In response to targeting anti -Dei offers from active shareholders, “Goldman's spokesman said:” The bank strongly believes that organizations benefit from a variety of perspectives and committed to implementing their programs and policies in accordance with the law. Is. ”

Costco Board members in the 2024 election cycle were highly donated to Democrats

“The bank will continue to focus on customers and do what we have always done,” said David Suleiman, CEO of Goldman Sachs, in an interview with the World Economic Forum.

“They think about decorating, they think about the transfer of weather,” he said. “They think about their jobs, how to find talent, the talent diversity they find around the world.”

Jpmorgan chase

JPMorgan Chase placard

The JPMorgan Chase logo is found in their headquarters building on May 26, 2023 in New York City. (Michael M. Santiago / Getty Pictures / Giti Pictures)

Tick Security The last Change Changing %
JPM Jpmorgan chase & co. 268.23 +1.65

+0.62 %

Jimmy Damon, CEO of JPMorgan Chase Also in a separate interview CNBC defended its Dei programs from WeF.

Responding to a question about anti -Di pressure, Damon said, “Bring them”, “We intend to reach the black community, Spanish society, LGBT community, veterans community …”

Microsoft

Microsoft building

Tick Security The last Change Changing %
MSFT Microsoft Corp. 414.99 -27.34

-6.18 %

Microsoft doubled its commitment to Dei in the report of its diversity and inclusion in October, by writing the Lindsay-REE Mcintyre “Diversity We still believe that this Microsoft business is diverse and pervasive so that we can products, services and build. The workforce that Empowers the world.

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Macintire repeated in a blog post last month, “Microsoft's diversity and entry work is more important than ever.”



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