BlackBerry Limited (NYSE:BB) shares in trading higher on Thursday.
The company has announced the rebranding of its division, formerly known as 'BlackBerry IoT', renaming it 'QNX' and relaunching the brand to strengthen its presence in the automotive and automotive industry. embedded industries.
The move, resulting from feedback from customers, partners, and employees, marks a milestone in QNX's history, emphasizing its role in powering next-generation Software-Defined Vehicles and mission-critical systems.
Acquired by BlackBerry in 2010, QNX has become a prominent player in real-time operating systems. During the last financial year, QNX launched the QNX SDP 8.0, a scalable foundation for next-generation automotive and IoT systems, alongside QNX Sound, an audio innovation platform for SDVs, and QNX Everywhere, an initiative designed to drive an environment develop more openly. for QNX technologies.
John J. GiamatteoCEO of BlackBerry, attention to the fact that this rebranding is part of the company's strategy to increase visibility and leadership in these industries, with a focus on growth and innovation.
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QNX technology is already integrated into over 255 million vehicles worldwide, as well as critical systems in healthcare, industrial controls, robotics, and more.
“BlackBerry is at an inflection point and QNX is well positioned for the next 10 years as the demand for advanced hybrid cloud/edge computing capabilities becomes essential for driving a software-defined future. The investments we have made over the last three years have set us on a defined path to take advantage of these trends,” said Mattias Eriksson, President, QNX.
To coincide with the rebranding, BlackBerry unveiled a refreshed logo, website, and visual identity, which will be showcased at CES 2025 in Las Vegas.
Back Benzinga ProBB stock has gained over 14% in the past year. Investors can gain exposure to the stock through SPDR S&P Kensho Future Security ETF (NYSE:FIT).
Price Action: Shares of BB are trading up 4.23% to $3.94 at last check on Thursday.
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This article BlackBerry Rebrands IoT Division As QNX – What's Driving the Change? originally appeared on benzinga.com
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