Bumber is doubled into security tools, including a feature that confirms user identification as a way to improve confidence and stimulate users' growth. The new choice Verification of ID card It will add special badges to the profiles of users who have confirmed their identity through ID cards. The platform had previously had a verification tool that allowed users to take selfies to confirm their identity, but it brings this to the next level. The tool is available in 11 countries, including the United States, Britain, Canada and Australia.
It comes at a time when other social networks are struggling with age verification, including whether to seek minors to provide official IDs for the government as evidence of age. At the same time, Bumble is looking to boost users' growth, following the dip in quarterly revenue for the second half of last year. The company also gave a lower than the expected forecast from the first quarter last month.
The new verification tool also serves as another way for the platform to reduce problems such as fishing. Bumble has long shown the current location of profiles users so people can confirm that matches are in the same area they claim to be.
Verification is required
While Bumble does not ask users to go through the ID card verification process, those who make a badge badge, and people can decide to filter through that group to find potential matches. Meanwhile, the company adds a new feature called Share My Date that allows users to share details of their plans with trusted friends and family.
Bumble said changes reflect the results of a recently conducted research that determines 3 of 4 data that believe the feeling is safe when choosing a dating application. Outside of security, the company also introduces a detection page with the most compatible user matches, which include dating intentions, similar interests and shared communities.
Liselle Sharabi, an associate professor at the University of Arizona, who closely follows the world of online dating, told CNET the effort can really encourage people who may not be ready before trying dating online.
“Security is often a big concern in dating online, and ID verification will allow people to feel more confident that the people they are talking about are realistic,” she said. “This is important now more than ever given recent achievements in AI, which can make it difficult to say who is on the other side of the screen.”