Cate Blanchett is one of the many actresses expressing fear artificial intelligence.
In a recent interview and the BBC, The Oscar winner said the technology is “very worrying” for him too.
“I'm looking at these robots and driverless cars and I'm not sure what that brings to anybody,” he told the outlet.
Blanchett added that she is “less worried” about the impact of AI on her work and more “about the impact it will have on the average person.”
Cate Blanchett has told the BBC that she is “deeply concerned” about the impact of AI on Hollywood and beyond. (Jed Cullen/Dave Bennett/WireImage)
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“I'm worried about us as a species, it's a bigger problem,” he said.
The “Don't Look” star continued, saying the threat of AI is “very real” because “you can completely replace anyone.”
“Forget whether I'm an actor or not, if you've made yourself up for three or four seconds, your word may be repeated.”
He added, “If you look at it another way, it's creative, but it's also very destructive, which is the other side of it.”
The Oscar winner said the threat of AI is “very real” because “it can completely replace anyone.” (Noam Galai/Getty Images)
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Blanchett's fear was expressed a few weeks before the Creative Artists Agency (CAA), the firm that represents her, and YouTube announced their new partnership to manage the performances of actors and athletes in content generated by AI.
“By partnering with CAA, we will gain insight from some of the world's most influential people – some of whom have been deeply affected by the latest wave of AI innovation – to improve our product before we release it to a wider group of designers and artists ,” the company mentioned in the blog post.
“You look at it one way, it's creative, but it's also incredibly destructive, which of course is the other side of it.”
“The direct customer experience of CAA and digital copies in the ever-changing AI environment will be critical to creating a tool that empowers and protects creators and the wider YouTube community.”
Next year, CAA customers will have access to technology that can identify AI-generated content containing their images, which will give them the option to have it removed through a privacy protest process.
Blanchett's agency, Creative Artists Agency, has partnered with YouTube to help its clients monitor AI-generated content on the platform. (Rocco Spaziani/Archivio Spaziani/Mondadori Portfolio via Getty Images)
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“At CAA, our AI discussions are focused on ethics and talent rights, and we applaud YouTube's leadership for creating this simple solution, which aligns well with our goals. We are proud to partner with and YouTube as it takes this important step to empower talent with greater control over their digital landscape and how and where it is used,” Bryan Lourd, CEO and Chairman- Creative chair Artists Agency, said in a statement posted on YouTube about the deal.
Several actors have run into trouble for using their facial and voice characteristics without their permission for AI-generated content.
“Black Widow” star Scarlett Johanssonwho is also a client of CAA, sought legal action against OpenAI last year when he said the company released “Sky” its voice that resembled his voice after turned down the company's offer to hire him for the job.
“When I heard the demo that was released, I was horrified, angry and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine that my closest friends news outlets couldn't tell the difference. Mr. Altman even hinted that the same thing was done on purpose, by tweeting the single word 'her' – referring to the movie in which it is. I said conversationally, Samantha, who creates an intimate relationship with someone,” the statement. released by NPR in May, read.
Scarlett Johansson sought legal action against OpenAI after claiming that the company used the same word as hers for the word “Sky”. (Paolo Blocco/FilmMagic)
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“Because of their actions, I was forced to hire a legal advisor, who wrote two letters to Mr. Altman and OpenAlexplaining what they did and asking them to explain exactly how they made the word 'Sky'. As a result, OpenAl reluctantly agreed to drop the 'Sky' word,” the statement continued.
Speaking to Fox News Digital, Sam Altman, CEO of OpenAI said, “Sky's voice is not Scarlett Johansson's, and was never intended to be hers. Johansson Out of respect for Ms. Johansson, we stopped using the Sky word in our products it wasn't communicating better.”
In August, Tom Hanks posted a statement on Instagram, saying, “There are many advertisements on the Internet falsely using my name, image and voice promoting miracle cures and mysterious drugs. These ads were created without my consent, fraudulently and with AI.”
He continued, “I have nothing to do with these ads or products and treatments, or advocates for these cures. I have type 2 diabetes, and I ONLY work with my certified physician. about my treatment.DO NOT LOSE YOUR HARD EARNED MONEY.
Tom Hanks has had his image used twice without his permission in an AI-generated ad. (Chris Hyde)
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Hanks' image was also used to review a dental company in October 2023, when a gave the same warning to the followers.
Fox News Digital's Lindsay Kornick contributed to this report.