Duolingo moves to RedNote due to TikTok ban, US users learn Chinese by 216%


As TikTok US users embrace the Chinese social app, the number of people learning Chinese on Duolingo has increased. It's called RedNote. Before the TikTok ban. The US law, which is scheduled to take effect on January 19, If not stopped The Supreme Court will see TikTok removed from US app stores, stopping the app from running on users' devices if they don't use it. Install the VPN client..

But instead of trying to get around the ban. More than 700 million TikTok users A move to the social video platform RedNote, aka Xiaohongshu, has led to a surprising cultural exchange between the two citizens – not to mention a few requests for American users to help with English homework from Chinese users.

Some TikTok refugees have been around since then. Struggled with technical issues. Others immediately started reporting for community violations when they signed up on RedNote. The move from one Chinese-owned app to another is intended to send a strong signal to the US government and potential TikTok competitors like Meta. American companies have managed to emulate the kinds of social networking experiences that China has created.

The move also serves as a test of whether American users are concerned about Chinese companies collecting their personal information for nefarious uses — one of the main factors that led to TikTok's first ban. (As this move shows, there aren't many.)

However, Shanghai-based Xiaohongshu/RedNote designed for a Chinese audience. The native language of the app is Mandarin Chinese. This prompted a growing number of US users of the Duolingo language learning app to take a crash course in Mandarin.

according to Duolingo The app saw a roughly 216% increase in new Mandarin learning in the U.S., with a dramatic increase in mid-January when RedNote's adoption began. In addition, The company has seen an increase in people choosing “TikTok” as their response to its “How did you hear about us” survey that new users are prompted to answer?

“Oh, now you're learning Mandarin,” the company joked. X in a post on Tuesday. He also posted a video on TikTok promoting the use of his app for learning Chinese. The short video shows the company's green owl on its way to China, with repeated text saying, “Because I want to move to China and learn Mandarin on Duolingo.” The video currently has over half a million likes. Another recent video focused on teaching Mandarin phrases to “TikTok refugees” has more than 620,000 likes.

According to information from an app intelligence service provider. PicturesUser demand for Duolingo's language learning courses has also affected the app's install base.

Duolingo's app saw a 36% increase in US downloads on the App Store and Google Play as of Jan. 3 — an early sign before users rush to join RedNote later in the month. .

A week ago, Duolingo was ranked in the 40s for top apps (minus games) and top total (including games). Currently, It ranks #22 in Top Overall and #20 in Top Apps.



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