About agriculture and consumption. 70 percent of the world's fresh waterFaced with water scarcity and inefficient irrigation systems. Conventional irrigation methods not only waste water and lose nutrients, but also lower crop yields. It also contributes to food insufficiency and unnecessary carbon emissions.
A Hong Kong-based agricultural technology startup. Full of natural farms I think there is a better way. at CES 2025The company has launched its Rocket 2.0 Smart Irrigation Platform; to reduce water costs by 30%; It launched a system that uses data and AI to reduce energy consumption and improve crop yields.
CEO Ray Lok founded Full Nature Farms in 2019. Prior to that, he founded Evergreens Republic, an organic commercial aquaculture farm certified by the USDA for sustainable farming that seeks solutions for limited arable land.
The Rocket 2.0, which is specially used for vertical farming operations, improves crop yield, AI combined with sensors that measure soil health and weather can provide accurate, automated irrigation control based on schedules and weather forecasts. Rocket 2.0 promises to be a disruptive breakthrough in commercial agriculture, from orchards and parks to community farms and vineyards.

Full Nature Farms' competitive advantage is its automation controllers and software; LED grow lights; specific growth tubes; It says its competitive advantage includes a suite of sensors and an integrated farm management platform.
The startup has made a name for itself in its hometown of Hong Kong, using smart agtech products to grow crops like edible flowers and microgreens for more than 100 Michelin-starred restaurants and hotel groups. Today, Sensors in its Eden 2.0 farming system, products of Full Nature Farms; Including LED grow lights and automatic controls – Hong Kong; It is currently being implemented across Saudi Arabia and the UK, but the startup hopes to expand to North America.
This was achieved at the debut of Full Nature Farms' latest agtech product. CES 2025 Innovation Award Included in the sustainability and energy/power category, funding for the sector has seen a recovery from lows in 2023 and early 2024. PitchBook data.