TikTok may soon take off in the US, but Tilt hopes to launch a gamer-focused social app on iOS to help save the creative economy. Tilted aims to launch its app on January 31st.
TikTok it could be banned in the US as soon as January 19 over Chinese ownership concerns, as it does not acquitted by the High Court. The Trump administration will likely decide its fate, or Beijing-based parent company ByteDance could choose to comply with a federal law forcing it to sell its stake in the app. TikTokers have been scrambling for another platform, migrating to platforms like RedNote, but the Chinese government wants Americans to be separated from the Chinese audience and the Maybe US TikTokers are just banned there.
And so Tilted, the Web3 social platform, will throw its hat in the ring instead. Tilt is a social media app that uses blockchain technology to allow users to earn passive income.
Lingfeng Innovation Fund led the round and the company was promoted by Binance Labs.
Designed to prioritize monetization, Tilted integrates e-commerce and social selling tools, allowing creators to earn passive income through affiliate marketing, advertising revenue, and direct sales. The platform's easy-to-use interface and analytics dashboard mirror TikTok's familiarity, making it an attractive choice for creators and advertisers, the company said.
Tilted says it's the love child of Twitch and TikTok, if they had a baby. But what makes Tilted different? It has Web3 e-commerce features that allow players to monetize their digital collectibles so they don't sit idle gathering digital dust. It allows users to buy, sell and trade their game skins for fun and profit. Here you have it demo of the app.
The company was founded by leaders who have built social media platforms. Apollo Green was the co-founder of WorldStar.com and Sarah Austin was Twitch's first beta tester and content creator. John Brackens, Activision's network operations manager and executive at Esports Entertainment Network, which went public on NASDAQ, is also a founder.
“Tilted's analytics tools are an advertiser's dream,” said Austin, in a statement. “The ability to link creative campaigns directly to sales is a game changer. There's a reason Amazon invested $300 million in its live streaming and Twitch's valuation is now $46 billion. “
The game item market includes skins from triple-A game publishers, including Web2 and Web3 games, endorsements from NBA Champion Ron Artest formerly known as Metta World Peace, and musician Akon.
The company has partnerships with Side Quest, game assets from Web3 games such as Engine of Fury, BR1, PlayZap, Binance Fan Token, Binance Labs, BNB chain and CoinMarketCap Labs.
Tilted is building with the Sui blockchain to develop the world's first Liquidity pool for web2 digital assets, as an L2 RWA infrastructure layer for Sui (and soon BNB Chain) with a technology infrastructure network AI and DePIN for distribution over 100 blockchain networks.
Tilted's investors include Lingfeng Innovation Fund (LIF) with participation from tech and gaming veterans including VC firm AZA Ventures, Wise3 Ventures, Stakes Capital, and 336 senior leaders business idea including TikTok-ers with a total reach of over 55 million and X KOLs. like Ash Crypto.
Nicole Zhang of Lingfeng Innovation Fund (LIF) participated along with angel investor Brian D Evans of BDE Ventures, experienced tech investor Jett Tang, and Sudarshan Kadam former Head of Product at The Walt Disney Company.
Tilted wants to save TikTok refugees from the US TikTok ban. It was built specifically for the gaming community to connect players of any level with other players to buy and trade their favorite game assets, collectibles and skins.
“Tilted is a solution for US TikTok refugees. Tilted reduces the friction to a more attractive relationship between players and their game assets by leveraging RWA technologies,” said Nicole Zhang, former executive director of Binance Labs and an investor in Tilted via her new fund LIF, in a statement. “Using Blockchain, meaningful experiences – previously impossible to deliver – can be unlocked on Tilted to provide players with rewards and incentives. “
Tilted replicates the RWA buying and collecting experience for all players, not just Web3-native. Players will be able to trade with credit or debit cards in over 135 fiat currencies, as well as major cryptocurrencies and stablecoins. Details and times of new games will be announced in the coming weeks. Pre-register and learn more at Tilted.xyz.
“Tilted is a place where players go to look and buy. It's cool. I dig it,” Metta World Peace, an NBA All-Star as a tech investor, said in a statement.
Built on the Sui blockchain protocol, an energy-efficient blockchain for gaming, Tilted's mission is to be a stable and low-cost Proof of Stake L2 solution with a permissionless system for the SUI chain, and soon BNB. The Tilted platform will build on Sui for high returns and low transaction costs to deliver an industry-leading solution.
The Tilted Gaming Loyalty Fellowship Program also supports influential new game developers through ongoing airplay, financial rewards, and incentives. The original game developers in this program include an already active user base of over 1 million daily active users.
“Blockchain can democratize game asset ownership and provide economic empowerment to players and streamers,” said Apollo Green, CEO and co-founder of Tilted, in a statement. “We are building a TikTok competitor that will add a game item market with a unique TikTok Shop user interface. We aim to provide 80,000 jobs to game content creators and TikTok refugees if the US bans TikTok. “
Tilted graduated from the Binance Labs MVB incubator program, the most valuable builder, in collaboration with BNB Chain and CMC.
Tilted was named after the most valuable game asset from Fortnite. The founders met playing Fortnite and love the original map that Epic Games recently brought back, resurrection from the dead. When they did that was when the founders called their company Tilted.
Tilted already has a popular Fortnite map and an active Discord community where the company gives away $8,000 a month in Fortnite scrims. Early on, the company Tilted Cup started and joined forces with the main game developer Fortnite. The map is now a top 10 traffic map in Fortnite with 1.58 million daily active players.
The app will be free to download and will offer $8,000 a week in cash prizes to winners of its esports tournaments, and will give away tickets to shows by popular music artists such as Akon and others. If the users engage in transactions for game skins or game items, Tilted will only take a 2.5% cut.
Tilted said that a limited edition digital collection of esports game content can be created on the Fortnite Tilted map or purchased directly on Tilted. The app is available in the Apple iPhone store, and Tilted is set to launch on Android very soon.
Tilted said it differs from RedNote because Tilted provides a marketplace for players to buy retail and trade game skins and items for profit similar to the TikTok Shop user interface.
TikTok leaves a huge hole in the market, as its impact on the US economy has been profound. According to a report by Oxford Economics, the platform contributed $24.2 billion to the US GDP in 2023, supporting more than 224,000 jobs through its vibrant ecosystem of content creators, small businesses, and advertisers. The ban threatens to tear apart this ecosystem, disrupting the livelihoods of creators who rely on TikTok for revenue and leaving advertisers without a vital avenue for their to reach active audiences.
For creators like Mika Daime, the transition to Tilted has been transformative. Lynch, who runs a cosplay clothing business, said he was earning about $12,000 a month through live auctions on the TikTok platform. But now that she's made the switch she's not worried about her business, “Tilted's tools for live sales are game-changers,” she says. “It's not just about engagement; it's it's about income. And Tilted delivers on both.”
Tilted's emphasis on monetization has attracted a growing community of creators who value financial independence, the company said. This focus aligns with broader trends in the creative economy, where platforms like TikTok and Instagram have long faced criticism for failing to provide revenue-sharing opportunities. suitable
The stakes are high. With inflation squeezing household budgets, passive income opportunities have become more important than ever. A recent poll shows that nearly 9% of Americans now earn income through social media platforms, benefiting from affiliate marketing, income advertising, and selling products to make ends meet. This trend is particularly evident in regions like Los Angeles, where creators have been hit hard by a combination of economic pressure and natural disasters like the fires.
To facilitate the transition from TikTok, Tilted is rolling out a series of initiatives, including onboarding support for creators and targeted advertising campaigns to increase awareness among users and brands. The platform is also leveraging its partnerships with prominent influencers to amplify its message.
“The creative economy is at a crossroads,” Austin said. “Platforms like Tilted are not just alternatives; they are the future.”
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