Google seems to have a monopoly on AD Tech by federal judge

A federal judge ruled Google belongs to the alphabet It has monopolies on the online publisher ad server and ad exchange markets.

The ruling was from the US district court for the eastern region of Judge Virginia Leoni Brinkma.

In his ruling, he said that Google is “intentionally achieving and maintaining monopoly power on the advertisement of publisher and advertising markets for display advertising.”

“For more than a decade, Google's advertising server has its publisher and advertising exchange through contracting policies and technology integration, which enables the company to create and protect its own proprietary powers.” His sentence “Google also strengthened its monopoly power by imposing anti -competitive policies on its customers and eliminating the desired product features,” he said.

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He found “the behavior of deprivation” by Google “significantly damaging Google's publisher customers, competitive trends, and ultimately information consumers on the web.”

The federal government and the 17 states, which the plaintiffs made up, also claimed that Google had another propaganda-advertising network, but Berinkma found its arguments inadequate.

The decision will clear the way for another hearing to determine what Google needs to do to restore competition on the advertising server and AD exchange markets, such as selling parts of its jobs in another test that is not yet planned. This is the second ruling that Google violated anti -monopoly laws following a similar ruling on online search.

In August last year, another federal judge found that the alphabet was violated by federal anti -monopoly laws because it enhances its dominant position in online search and advertising. A spokesman for Google told Fox Business at the time he plans to reconsider the decision.

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The anti -monopoly department of the Ministry of Justice issued a statement, saying, “This is a prominent victory in the continuous fight to prevent Google from monopolizing the digital public field.” “The Ministry of Justice will take bold legal action to protect the US from raping free speech and free markets by technical companies.”

“The court's ruling is clear: Google is a monopoly and has exploited its monopoly power,” said Abigil Slater's prosecutor general of the Ministry of Justice's anti -monopoly department. “Google's illegal mastery allows them to censor and even destroy American voices.

Following Thursday's ruling in a propaganda case against Google, Vice President Lee-Ann Molland, Vice President for Google's supervisory affairs, said the company “won half of the case” and “revised the other half”.

“The court realized Our advertising tools “And our ownerships, like DoubleClick, do not harm the competition,” he said. We disagree with the court's decision on our publisher tools. Publishers have many options and choose Google because our advertising technology tools are simple, affordable and effective. ”

The trial about Ad-Tech Google took place in September last few weeks.

This is due to a lawsuit made by the federal government and eight states in January 2023. Nine other states joined the petition in April of that year.

According to the ruler of Brinkma, the 17 states of California, Colorado, Connecticat, New Jersey, New York, River Island, Tennessee, Virginia, Arizona, Illinois, Michigan, Minsota, Nebraska, New Hampshire, North Carolina, and Washington.

DOJ says Google has to sell the Chrome browser to end the monopoly on the Internet search.

Google is now facing the possibility of two US courts who order it to sell or change their business practices. A judge in Washington will be prosecuted on the request of the Ministry of Justice next week to convert Google into selling his Chrome browser and take other steps to end his online search.

Graddie Trimble and Eric Riell Reuters and Fox were involved in the report.