After an important speech, Nissan led us to a yard to view (but not photographed) a series of vehicles in different development states. The most appeal is a rough electric SUV that caused X-Tyrra vibe. The Light-Offerer will start production in Canton of Nissan, Mississippi, the factory in 2027, skillfully Escape from the latest tax Published by President Trump.
Nissan considers the means to be a way to distinguish himself from competitors. You have seen an outdoor EV, it's not what you see today. The reason to do that is different, because the market will be very crowded very quickly. We want to come to a more unique offer, according to Mr. ESP Espinosa.
However, sometimes, there is a good reason why a certain genre of EV is not what you see today, and while trying to differ is definitely praiseworthy, it is not always encouraged. We will soon see if Espinosa's strategy escapes. Regardless, the rough electric SUV made in Canton will defeat Scout Market supply, and will confront R2 of Rivian. That is, if everything goes according to the plan for both car manufacturers.
Nissan has a big plan and an attractive upcoming squad, on paper, seems to provide it with car fire to become a real competitor in the electric vehicle market. Putting those suggestions into the results requires the leadership ready to progress while having a long, difficult view of the current situation and making dramatic changes.
New bosses, old squad
There was a disappointment in Espinosa's voice when Nissan's new CEO explained the current situation with Honda. The fact that integrated negotiations stopped does not mean that we do not cooperate with them, according to Mr. ESP Espinosa.
The future of the industry will be very difficult and obviously the name of the game is how you build an effective partnership that increases the value of your company, Mr. ESP Espinosa told reporters at a round table event. For car manufacturers, sharing a platform reduces financial commitment of both sides. Shopping for parts is also beneficial. Suppliers will always prioritize the largest ordering customers. If a part is used in many vehicles on many brands, it will be built earlier and with lower costs.
That is the economy of the scale in action. Problem? The scale of Nissan has decreased significantly. In 2018, the automobile manufacturer produced 5.8 million units per year. Currently, that figure has decreased to 3.5 million units. US factories are currently being used properly, and its squad, while gradually experiencing a refresh for the past few years, in some cases, it is still lagging behind the competitors. Recent moves to overcome the situation have come with their own problems.
Ariya is a good restart for the car manufacturer's electric car strategy, but it was the car that did not take off like EV services from other car manufacturers. Ponz Pandikuthira, Nissan's planning director for North America, said Wired about the time to hurt the car's launch. As introduced, Tesla began to discount to avoid new competitors in the market, and suddenly, Ariya is 20 % more expensive than Tesla equipped.