In-person shopping is back in the middle of the holiday season with unprecedented costs


According to the National Retail Federation, shoppers are ready to part with some cash this holiday season, as total spending this year is expected to be at least $24 billion higher than last year.

Online shopping is still the most successful, but in-person shopping is making a comeback, and the NRF predicts that nearly half of shoppers will head to discount and department stores to check off their shopping lists.

Shop owners at the Galleria at Sunset in Henderson, Nevada, He said it gets busier every year.

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Two buyers inside a shoe store

Customers who review Bring it. (Sonny Tsai / FOXBusiness)

“Black Friday was great. We scored. We actually passed the goal, so that was good. It's better than last year. So that was good for us. Everyone always likes to try things. So I think this It is what keeps the markets open.

Some spots in the Galleria see a flood of visitors especially in the evening During the holiday season Store owners and employees said customers want that in-person experience.

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A sign shows the prices of jumping on the trampoline attraction in the mall.

A sign shows the prices of jumping on the trampoline attraction in the mall. (Sonny Tsai / FOXBusiness)

Most families They have a reason to come here and bring their children here. That's a big reason they can come to the mall, says Crazy Bungee owner Doigo Big.

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The general manager of the mall said that the mall has not been crowded since the pandemic.

“I would say since Covid, this is the first holiday season where … we're feeling the holiday spirit. The customers, you can just feel that they're happy to be out shopping, happy to be out. The holiday season,” he said. : Galleria at Sunset, general manager Heather Cox.

A man in a wheelchair shows something on his phone to a woman.

The National Retail Federation predicts that nearly half of all shoppers will visit department or discount stores this year. (Sonny Tsai / FOXBusiness)

has existed Big comeback According to the NRF, in-person shopping has grown over the past four years as consumers begin to re-enjoy the social aspect of going to the mall.

“As consumers, we don't buy something just because we need it,” says Mark Matthews, executive director of research at NRF. One of the main reasons people go out is for business, but it's also to be with family and friends and to be engaged and a fun activity. And for many people, shopping is a fun activity. So, you know, I don't think we'll ever see the end of in-store shopping.”

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According to the NRF report, gift cards are the most popular item on people's wish lists this year, followed by clothing and accessories, then books and other media.



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