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JetBlue Airways is now accepting Venmo as a payment option For its flights, according to the carrier, it first identifies an industry.
On Tuesday, the airline began accepting payment options when booking direct flights online with JetBlue, and plans to roll out the feature to its program “in the coming months,” the airline said in a statement.
US customers can purchase flights using their Venmo balance as well as any associated bank account, debit card or credit card when booking travel.
Carol Clements, JetBlue's chief digital and technology officer, said the company uses the payment platform to make it easier to book a flight on its website or app.
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JetBlue is the latest in a growing number of companies, including online merchants like Amazon and eBay and brick-and-mortar stores like CVS, to start accepting Venmo as a payment method.
Passengers check their checked bags on JetBlue at Fort Lauderdale-Hollywood International Airport on May 16, 2022 in Fort Lauderdale, Florida. (Joe Rudel/Getty Images/Getty Images)
In 2017, the company, which is owned by PayPal, said its vision for Venmo was to be “not just a peer-to-peer payment app, but an all-in-one digital wallet that helps consumers spend anywhere, anytime.” “The way they want to spend, regardless of device.”
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JetBlue said the move is “the latest example of how JetBlue is using digital technology to help customers personalize and simplify their travel.”
A JetBlue aircraft at Fort Lauderdale-Hollywood International Airport in Fort Lauderdale, Florida, U.S., on Wednesday, Nov. 1, 2023. (Eva Marie Uzcategui/Bloomberg via Getty Images/Getty Images)
It could be seen as a way to encourage more customers to choose the airline, which is struggling to return to profitability under CEO Joanna Geraghty.
JetBlue's proposed merger with Spirit Airlines was blocked by a federal judge in January after the court found that the merger would harm consumers by combining two low-cost airlines that otherwise compete for passengers.
| ticker | security | the last | change | change % |
|---|---|---|---|---|
| JBLU | JETBLUE AIRWAYS CORP. | 8.02 | +0.38 |
+4.97% |
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Following the ruling, JetBlue and Spirit officially terminated the proposed merger and are looking to restructure their operations to improve their financial performance.