Lego has a long story in the video game sector between licensed names in which digital brick versions of the iconic characters of the film are presented and Like new A field but after decades of third -party studios that create games with the name Lego on them, the company uses more a practical approach.
“We can definitely say while we are under the Lego brand, we can highlight experience for children of all ages, the digital or physical general director of Lego Nils Christiansen said For this purpose, we create an internal unit of the development of games “is what we create.” According to the publication, Lego broke out hundreds of millions of dollars to triple its number of software developers up to more than 1800. “We made a lot of investments in the future – I almost outplayed it. This is the benefit of being family and long-term, ”said Christiansen.
It is unclear whether Lego plans to stop working with external developers. This would be a risky step, given the capital, which LEGO games created by third -party studios have accumulated over the past couple of decades, given Lego Indiana Jones: original adventures And amazing Lego Star Wars: Skywalker SagaThe field was a number of unlicensed games, which were also good in good condition, for example, I liked it For the most part. Meanwhile, (Supported by the very popularity of the main game) attracted 87 million players.
The creation of a video game is hard, and the Lego game development team will have to confuse the correct combination of the cheerful gameplay and the brand humor. However, Lego can afford to turn around at the moment. The company handed over things such as the development of the game and its thematic parks, while it was on the verge of bankruptcy two decades ago, but its main toy business was significantly restored.
Lego The fact that his income increased by 13 percent in 2024 to 74.3 billion d. ($ 10.9 billion) is almost twice as much as five years ago – while its operating profit increased by 10 percent to 18.7 billion d. ($ 2.7 billion). Along with the creation of the game business, the company bought its thematic parks Legoland, since it is trying to diversify again outside its physical business.
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