LG TV will Early take advantage of one Artificial intelligence The model is built to display ads that are closer to the confidence and personal emotions of the viewers.
The company plans to combine AI Tech of a partner company into its TV software to explain psychological factors affecting viewers, such as personal preferences, personality characteristics and lifestyle selection. The purpose is to display LG WebOS users advertise will affect them emotionally.
The upcoming advertising method has been given through the licensing agreement for many years ZenapseA company describes itself as a software marketing platform as a service that can promote advertising sales with emotional intelligence provided by AI. LG will use Zenapse's technology to divide WebOS users into specific supermarket segments that are said to have a lot of information for advertisers. LG Ad Solutions, LG's advertising enterprise, announced a partnership on Tuesday.
This technology will be used to notify the ads displayed on the home screen of LG Smart TV, TV channels are supported for free advertising. Streamtv insiders. LG will also use Zenapse's technology to expand new software development and marketing products, “it said.
Zenapse's platform for connected TV (CTV), Zenvision, is said to be able to interpret the emotions displayed in the content that someone is watching on the TV, partly by using information available publicly about the script and storyline of the program or music, StreamTV Insider has reported. Zenvision also analyzes the behavior of the viewer, the viewer group based on their consumption samples, publications. According to the new partnership, Zenvision can use the data that LG has collected from the automatic content identification software in LG TV.
With all this information, Zenvision will group LG TV viewers in highly appointed market segments, such as successful people, social connections, or “emotional participants,” a LG spokesman told StreamTV Insider. Zenapse's website For Zenvision indicates other potential market segments, including “digital accepting people”, “health seekers”, “positive impact & environmental impact” and “money issues”.
Companies pay for advertising on LG TVs can then target viewers based on market segments designated by Zenvision and provide an emotional smart advertising of Muslims, when Zenapse's website offers.
This type of advertising is aimed at giving advertisers more in -depth information about TV viewers rather than demographic data or even context advertising (displaying ads based on what viewers are watching) through psychological data. Demographic data provides advertisers for viewers, such as position, age, gender, ethnicity, marriage and income. Psychological data is thought to go deeper and allow advertisers to target people based on the so -called psychological factors, such as personal beliefs, values and attitudes. Like salesforce explainPsychological segments are deeper into their psychology, rather than relying on demographic data.
When viewers are involved in the content, Zenvision's understanding of consumers grows deeper and … Our segment is constantly developing to optimize the predictions, Zenvision's website said.
Get emotions
LG's partnership with Zenapse until advertisers fight to attract TV viewers' emotions. Google, for example, tried to pull the parents' heartbeat vigorously Dear Sydney ads Broadcasted in the Summer Olympics 2024. Search to push Gemini, Google achieved all the wrong chords With parents, and, after many backlashes, pull ads.
The partnership also comes as TV operating system operators search for new ways To use smart TV to Develop their own advertising businesses And let everyone use TV to buy things.
With the ability to monitor the behavior of the TV viewers, including what they watch and search on their TV, the smart TV is one The increasing obsession with advertisers. As announced by LG, CTV represents “one of the fastest AD segments in the US, expected to reach more than $ 40 billion by 2027, an increase of $ 24.6 billion by 2023.”