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L'Oreal Group announced at CES 2025 the L'Oréal Cell BioPrint, a hardware device that provides a customized skin analysis in just five minutes at the beauty counter.
This is not surface level: this device will use modern proteomics science to understand the unique biology of your skin. L'Oreal says that a revolution in consumer skin information is rooted in the field of longevity science. The company made the announcement at CES 2025, the big tech trade show in Las Vegas this week. L'Oréal has been a regular at the event in recent years as the worlds of beauty and tech collide.
Proteomics, the study of how protein composition changes in our bodies and affects biological processes, is now being applied to skin information, with laboratory expertise reduced to the size of a credit card, the 115-year-old beauty company said. .
Through L'Oréal Groupe's exclusive partnership with Korean start-up NanoEnTek, this innovative technology makes it possible to measure L'Oréal Groupe's patented biomarkers within the skin – invisible clues that revealing the history, present and future of the skin. L'Oréal Advanced Research identified, for the first time, biomarkers in the skin that could indicate key components of skin health and longevity.
The L'Oréal Cell BioPrint is a tabletop hardware device that provides a personalized skin analysis in just five
minutes, using advanced proteomics – the study of how protein composition in the human body affects skin ageing.
L'Oréal Cell BioPrint is made possible by Longevity Integrative Scienceä, an innovative approach that reveals how mechanisms in the human body can influence the appearance of skin, and through an exclusive partnership with Korean startup NanoEnTek.
L'Oréal Cell BioPrint produces a personalized skin assessment in minutes including:
Biological age of skin: How fast is skin aging? L'Oréal Cell BioPrint can work out
skin age and give personal advice on how to slow down its appearance
old
Ingredient response: Do certain active ingredients work on your skin?
L'Oréal Cell BioPrint reduces measurement work by helping to predict responsiveness to
some key ingredients such as retinol.
Moving from reactive to proactive skincare: Is one's skin prone to dark spots or
bigger poles? L'Oréal Cell BioPrint can help predict potential cosmetic issues
before they become apparent, allowing users to take proactive steps to help protect
the beauty of the skin.
“At L'Oréal, we are always looking towards the future of beauty, mixing modern
discoveries with our long-standing beauty experience,” said Barbara Lavernos, vice president in charge of research, innovation and technology at L'Oréal Groupe, in a statement. “With skin as the largest organ, and a key component of human well-being, we are delighted to announce Cell BioPrint, a unique microfluidic lab-on-a-chip technology coupled with our years of skin science leadership.With the Cell BioPrint device, we enable people to gain deeper insights get on the their skin through specific biomarkers and proactively address the beauty and longevity of their skin.”
In pursuit of more personalization in skin care
The growth of the global skin care market, which is expected to reach $125 billion in 2024, is driven by consumers who are constantly seeking more information about, and more effective products for, their specific skin . According to a recent US survey of 2,000 skin care consumers, nearly 80% said they relied on trial and error to find what worked for them, with the average person reporting that tried seven different cleansers before finding one they love.
The advanced science in L'Oréal CellBioPrint is now being applied to skin information thanks to decades of knowledge building and innovation by the L'Oréal Advanced Research team, which identified for the first time, bio- specific markers in the skin that identify key components of healthy skin and longevity.
The L'Oréal Cell BioPrint device also features NanoEntek's exclusive microfluidic lab-on-a-chip technology, which uses some of NanoEnTek's 100+ patents to measure the presence of L'Oréal's novel protein biomarkers in five minutes. It works through a simple, non-invasive process consisting of the following steps:
- Place a strip of facial tape on his cheek, then apply the buffer solution.
- Load the solution into the L'Oréal Cell BioPrint cartridge and insert it into the machine for analysis.
- While L'Oréal Cell BioPrint processes the sample, the Skin Connect device takes several images of a person's face and a short questionnaire about skin concerns and age is completed.
L'Oréal Cell BioPrint is expected to be piloted by the L'Oréal brand in Asia later in 2025. L'Oréal has more than 90,000 employees, including 20 research centers with more than 4,000 scientists and 6,400 employees. L'Oréal aims to create the future of beauty and become a beauty tech powerhouse.
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