The Lotte Groupfive large conglomerate in South Korea, said at CES 2025 that he chose the Arbitrum blockchain for his Lotte Caliverse.
The Lotte Caliverse will be an AI-driven 3D entertainment experience on the blockchain. Arbitrum has been a A popular option like Blockchain Ethereum Layer 2 because of its flexibility, and this agreement will bring several brands to a metaverse-like experience.
With over 90 businesses in retail, chemicals, hotels, financial services, food, and more, Lotte Caliverse features brands such as Givenchy, MCM, L'Occitane, fresh, 7-Eleven, and Tomorrowland, along with its sub-brands such as Lotte Duty-Free, Lotte HiMart, and Lotte Cinema.
A next-generation virtual world powered by Epic Games' Unreal Engine 5, Lotte Caliverse offers users a first-of-its-kind entertainment experience.
Users can shop at digital stores like Givenchy and MCM and get items in the real world, attend K-Pop and Electronic music concerts with superstars like NMIXX and DJ ALOK, and enjoy musical stages developed by Tomorrowland , one of the biggest electronic dances in the world. music festivals. Users can also dive into a variety of games, from dance battles with friends to the newly announced “Caliverse: Invasion”, where they defend the monsters. In the future, users will be able to create their own games on the platform.
“Together with the most trusted Arbitrum blockchain, we are excited to take our first steps into the world of blockchain with Lotte Caliverse, where we will use Lotte's successful history in retail to create exceptional products and services to more than 40 million people,” Kima Kim, CEO of Caliverse, said in a statement. “Our vision is to shape the future of retail and entertainment experiences for consumers, by combining the best elements of real interaction with new opportunities on chain. The largest donation to date for Arbitrum marks the first step in building a sustainable creative economy that includes next-generation commerce, UGC, gaming and entertainment.”
Lotte and Arbitrum want to push the boundaries of the virtual world experience with Lotte Caliverse. At CES, Lotte Caliverse presented its latest 3D technologies, including an app that allows users to experience 3D scenes without the need for glasses. In addition, real-time 3D Chroma Key AI technology delivers immersive gameplay in Lotte Caliverse.
In 2024, the Arbitrum Gaming ecosystem saw 72% year-over-year growth, hosting 119 game titles and 23 Orbit chains of game-focused properties. By joining the large Arbitrum ecosystem, Lotte Caliverse will greatly benefit from the network effects.
“The Arbitrum blockchain is the ideal home for Lotte Caliverse, delivering industry-leading 250ms block times that ensure high-quality performance within virtual worlds and gaming experiences,” he said. Steven GoldfederCEO at Offchain LabsArbitrum technology developers, in a statement. “With Arbitrum now powering Lotte Caliverse, in-game transactions will be seamlessly integrated on-chain and eliminate transaction latency, providing a smooth, user-friendly experience that sets a new standard for Arbitrum-based interactions in the virtual world. “
“We are pleased to announce our new alliance with Lotte, a leading cross-border company in Korea and Japan. Their bold decision to integrate blockchain technology into Lotte Caliverse demonstrates their commitment to innovation, and we are proud that they have chosen Arbitrum to lead this next step of their journey,” said John Park, Head of Korea at The Arbitrum Foundation.
Last month, Arbitrum formed an alliance with gaming giant Ubisoft to streamline the gaming experiences within the Web3 ecosystem. This alliance with Lotte furthers this trend, uniting one of Asia's largest conglomerates with Arbitrum's blockchain infrastructure.
Users can start exploring Lotte Caliverse today by downloading the game at https://caliverse.io/. The 3D movie and app features are expected to launch in the first half of 2025. Lotte Group was founded in 1948, with its headquarters in Japan and South Korea. It works in 30 countries.
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