McDonald is facing a potential boycott of customers because of his decision to restore diversity policies, equity and entry.
The US People's Union is led by “McDonald's silence” that begins on June 24, after the “economic silence” implementation in February. Founded by John Schwarzez, a Chicago -based musician and teacher, it has launched sanctions campaigns in order to embark on “economic resistance” on its website.
The People's Union says on its website: “The idea that Dei initiatives should be abandoned is backward, regression and dangerous. Every American deserves to be a fair shot in success, and this includes every race, any background, any belief system.”
McDonald's to be hit by the boycott of “unsuccessful Dei promises”. (Mario Tama / Getty Images / Getty Images)
A sharp reaction to the purpose of the dei was partially driven by fake social media accounts: study
The fast food chain announced in January that some Dei policies are pushing them back. McDonald's announced that it no longer sets “the goals of the Wishes” for hiring and promoting a specific population, no longer participating in the polls at the workplace, ending their supply chain commitment to Dei's commitment, and changing the name of its diversification team to the “global team”.
“This is more than hamburgers and fries, this is about power. When we participate in our wallet and say to companies, they listen to … This week we take a stand. There is no McDonald's.” A Instagram post Silent ads.
One of the organization's demands is “ending pricing, actual equality and corporate accountability.” In a different post on Instagram, the McDonald's People's Union for “I have promised.
President Trump signed executive orders to return to “illegal”. (Allison Robbert-Cool / Getty Images / Getty Images)
Closure of McDonald's all your Spinoff Cosmc places
Companies across the United States, from Google, to Facebook, to Wal -Mart, have completed all of their Dei initiatives after Trump re -elected or have declined significantly. Following his tenure, Trump signed several executive guidelines aimed at “illegal Dei” and banned federal agencies from contracting with companies involved in Dei.
Recently, a McDonald's chief executive said that the company's Dei changes are largely beautiful, and the company still maintained its main programs, including corporate dependence groups for employees and general population reports of the company.
“We changed some of the language we have used, but none of our programming has changed,” said Jordan Nun, a senior manager at McDonald's field day in June.
McDonald's is not the first company to find an economic boycott of its Dei policies. The goal Encountered with a 40 -day boycott In the leadership of Jimal Bryant's successor, Atlanta -based, who encouraged consumers, in April, after announcing that they would return their Dei plans, they would not buy in the retail chain for the entire pickup.
Target has experienced sales of sales since the end of the recession, which is partly attributed to its reaction to its retreat at Dei with tariff uncertainty. (Google Maps / Google Maps)
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It has a purpose Experienced the sales recession Since late, the company is partly attributed to its reaction to its retreat to Dei with tariff uncertainty.
Brian Cornell said in May that we are not satisfied with the current performance and we know that we have opportunities for faster progress on our roadmap. ”
The boycott comes as Americans have spent less costs for fast food. McDonald's in May announced that US sales are low 3.6 % in the first quarter of last year. World Fast Food Chain Sales dropped by 1 %.
“The company's sales with low -income Americans with” two -digit “have declined with the sale of average US -based consumers, which has almost declined in contact with May,” said McDonald's CEO Chris Campchinky.
Neither the People's Union nor McDonald's union responded to the request of Fox News.