Former McDonald's CEO, Jim Skinner, analyzes the status of the fast food food industry because the US economy slows down in the “County Countdown”.
McDonald's sale made an important hit In his last trimester Due to the outbreak of E. Coli associated with chopped onions, one person was killed and more than two tens of people were sent to the hospital.
CEO of Chris Campchinsky told analysts on Monday that sales in US stores were reduced by 1.4 % in the fourth quarter, which is largely “the effect of E. COLI -related onions associated with cuts in the fourth quarter We are “attributed.
The company has reported $ 6.39 billion, which has lost $ 6.44 billion.
Federal health officials said the outbreak was “closed” in December after the emergence of diseases in late October. There are 104 confirmed of E. COLI O157: H7 pressure in 14 states, with hospitalization climbing to 34 people. Four victims had hemolytic Orormic syndrome, a serious disease that could cause kidney failure. ). “A death was associated with the outbreak of the disease early,” CDC said.
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Raw onions served as a lead in a quarter framework, which was the source of the prevalence of the outbreak after the beef. The agency has announced that it has carried out inspections at the Colorado processing plant Taylor fieldsWhich offered the call onions to McDonald's and an anonymous onion farm in Washington.
A Hamburger serves a quarter of a pound at a McDonald's restaurant. (Scott Olson / Giti Pictures / Giti Pictures)
Following the outbreak, McDonald's four -quarters of the menu was removed from its 900 restaurants in the affected areas and stopped buying onions processed in the center of Taylor Springs.
Managers said the company saw “strong sales” in the first few weeks of October before the outbreak.
In the fourth quarter, while there was a little positive traffic in US stores, the company said customers were less expensive. Part of this was that according to managers, the fourth was the “high margin”.
“The effect of E. Coli is now” locally located in areas where they have the most impact, “Camputchsky said.
There was a sign in front of McDonald's restaurant on April 28, 2022 in San Landro, California. (Justin Sullivan / Pictures of Gitti / Getlage Pictures)
“Think about it as the Rocky Mountain area. It was really the center of the problem,” he said.
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The company expects to completely improve food safety problems by the beginning of the second quarter.
Following the outbreak, executives said the company invests and gains trust in “value, reasonable price and obviously in digital offers to restore consumers.”
| Tick | Security | The last | Change | Changing % |
|---|---|---|---|---|
| MCD | McDonald's Corp. | 308.44 | +14.11 |
+4.79 % |
McDonald's programs to further increase their value programs in the first trimester “to ensure a leading value in the industry and good value in the foundation”.
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However, CFO Jan Bordan told analysts that its approach to 2025 “reflects the current environment of softer traffic and the reduction of the restaurant industry in the United States and many of our larger markets.”