Nodwin Gamesgaming and esports division of Nazara Technologies in India, has acquired AFK Gaming, a gaming and esports media company.
Mumbai-based Nazara owns Nodwin Gaming, and now AFK Gaming will become a wholly-owned subsidiary of Nodwin Gaming.
This acquisition strengthens Nodwin Gaming's esports content production and distribution, and marketing and PR services capabilities. These capabilities will enhance Nodwin Gaming's offering to brands and publishers, making it a strong one-stop shop for all esports and gaming related marketing activities and thus increasing the wallet share of marketing budgets for Nodwin Gaming.
The acquisition of 93% share capital of AFK Gaming will be a combination of cash and stock exchange of NODWIN Gaming shares for a total consideration of INR 7.6 Crores.
Nodwin already owned the 7% balance of AFK previously. As part of this transaction, the founders will become shareholders of Nodwin Gaming and will be integrated into various verticals in the Nodwin Gaming ecosystem.
In 2017, Nodwin Gaming led the first round of AFK Gaming's investment as a strategic investor, helping the founders turn their hobby into a business. This acquisition completes the lifecycle of Nodwin's strategic investment into the company, making AFK a 100% closely held subsidiary.
Founded in 2012 by Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, AFK Gaming has been at the forefront of the Indian gaming and esports media industry for over a decade.
In addition to providing the latest industry updates through its website and the exclusive gaming industry newsletter Pixel P&L, its vertical group, Max Level, offers marketing services dedicated to teams, tournament organizers, game publishers and brands looking to connect with gaming and esports. listeners.
This includes campaign management, IP acquisition, content production, video editing, consulting, social media marketing, influencer programs and public relations & communications as well. Its customers include brands like Asus ROG, CyberPowerPC India, Krafton, Saudi Esports Federation, ESL Faceit Group, Esports World Cup, Jio Games, TVS and more. Max Level has been working closely with Nodwin Gaming for most of the IPs and white label solutions.
Patel joins the founders' office to work on strategic initiatives across the Nodwin Group, while building Pixel P&L as the company's in-house media product. Ramchandran will be part of the larger Nodwin team, focused on enhancing the company's ability to build tech-driven products and Siddharth will continue to head Max Level, focusing on high-quality services , cost effective, marketing and PR.
Source link