Netflix has signed an agreement with FIFA to gain exclusive rights to broadcast the next two FIFA Women's World Cup tournaments in the United States. . This contract covers events in 2027 and 2031.
Neither company described the financial value of the deal, but it is reported to be the most significant contract FIFA has ever signed with a streaming service for a major tournament. FIFA President Gianni Infantino called it a “landmark moment for sports media rights” and “a truly historic day for broadcasting and women's football.”
It comes as FIFA split media rights for the women's tournament for the first time, which will come into effect once Fox airs the next men's World Cup in 2026. The 2027 Women's World Cup will be held in Brazil. The 2031 event doesn't have a home yet, but .
This is a pretty big deal for Netflix, considering that FIFA reported that the 2019 Women's World Cup, which the United States won, was watched by 1.12 billion people. Of course, this is a global figure, but the 2023 tournament recorded the largest domestic viewership in the US ever. The sport is certainly gaining popularity on this side of the pond.
Netflix has been making big moves in the world of live sports streaming lately. It was absolutely funny but soon a weekly will appear on the platform .
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