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The new year has started just over a week ago and fast food companies have been busy strengthening their value proposition for customers.
Several big-name chains have already added or announced deals they want to consider Fast food eaters Looking for value
NANOET NY – JUNE 28: General view of Wendy's store on August 9, 2023 in Nanuet, New York. (Kenna Betancourt / VIEWpress / Getty Images)
Wendy's has brought a limited-time “2 for $7” deal to its app. It revealed the offer on Monday, which can be found under its “Meal Discounts” section.
According to this deal, customers can choose two different choices from Wendy's Spicy Chicken Sandwich, Classic Chicken Sandwich, Single and 10 Piece Chicken Nuggets, or stack “two” of any of these items. company.
There are 16 combinations available as part of the deal. It will continue until March 2.
An illuminated Burger King sign is seen on August 25, 2014 in Washington, DC. Fast food chain Burger King plans to buy Canadian chain Tim Hortons, making it the third largest fast food chain in the world. As part of d (Photo by MANDEL NGAN/AFP via Getty Images) / Getty Images)
Meanwhile, Burger King It has new $5 Duo and $7 Trio deals.
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According to the chain, when guests order the $5 entree, they can choose any two items from the menu, including a Whopper Junior, Original Chicken Sandwich, Bacon Cheeseburger, Medium Fries, 8-Piece Chicken Fries, or a Order a medium soda. For the $7 Trio, they can choose three items.
those Burger King deals According to the company, they will continue until March 3.
Sign for fast food brand Taco Bell on May 18, 2022 in London, UK. Taco Bell is an American fast food restaurant chain founded in 1962 by Glenn Bell. (Mike Camp/In Images via Getty Images/Getty Images)
Meanwhile, Taco Bell announced Tuesday that it plans to “increase its unique value” boxes with new $5, $7 and $9 Luxe Cravings boxes. According to a press release, they will be available on January 16 and will remain on the menu “through early June.”
The $5 Craving Classic Deluxe box contains a beefy 5-layer burrito, crunchy taco, cinnamon roll and a medium fountain drink. The upcoming $7 Supreme Deluxe Crave Box will feature Supreme Chicken Chalupa, a 5-Layer Beef Burrito, Crunchy Tacos, Chips and Nacho Cheese Dip along with a medium drink. Yam belongs to brands Taco Bell said.
For Discovery's $9 Deluxe Craze Box, Taco Bell diners can expect Doritos Locos Tacos, a crunchy taco, a cinnamon roll, a medium-sized fountain drink and “one of Taco Bell's newest (regular) menu item innovations.” company
Other chains – McDonald's and Subway – have also recently introduced their value propositions in the new year.
A McDonald's logo is seen near the restaurant in Santa Monica, United States on November 13, 2023. (Photo by Jakub Porzycki/NurPhoto via Getty Images) (Jakub Porzycki/NurPhoto via Getty Images/Getty Images)
McDonald's “McValley” menu was officially released on Tuesday. A new “Buy One, Add One for $1” deal and its existing “$5 Meal Deal” are both included, according to the company.
For the “buy one, get one for $1” version of breakfast, four menu items — Sausage McMuffin, Sausage Biscuits, Sausage Burrito and Hashbrowns — qualify. Meanwhile, McDonald's offers a six-piece Chicken McNugget, two cheeseburgers, a Chicken McNugget and small fries as lunch and dinner options.
MCDONALD'S launches new value menu, extends $5 meal offer
The $5 meal will remain on the McValue menu through the summer. McDonald said.
The chain first outlined its plans for the value platform and the latest extension of the $5 meal deal about a month and a half ago.
The Metro restaurant logo is seen on a napkin in this photo taken on August 30, 2017. (Reuters/Thomas White/Image/Reuters Photo)
At Subway, customers saw the sandwich chain launch a limited-time “dish of the day.”
The company said its “dish of the day” offers a “different Subway twist” each day of the week, such as Cold Cut Combo on Monday, Meatball Marina on Wednesday and Tuna on Friday. Pairs each sandwich with a small fountain drink and two cookies or a bag of chips.
According to Subway, the “meal of the day” costs $6.99 for a six-inch sub. For a leg, the price tag is $3 more.
The 2025 low-cost offers come after a flurry of chains rolled out value propositions last year for consumers in the mood. squeeze their wallets And he had refused to visit fast food restaurants.
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Fast food chains have been dealing with consumers affected by inflation in recent quarters.
“In our last call, we shared that the QSR segment has declined significantly in many of our markets and that industry traffic is down in several key markets, and that consumers, particularly those in the lower income bracket, are more likely to For example, McDonald's CEO Chris Kempinski said in late October that the trend continued in the third quarter.