Nike shoes are visible in King of Prussia Mall, when global markets are preparing to hit trade and growth caused by the decision of the US President Donald Trump on imposing imports on dozens of countries, King of Prussia, Pennsylvania, USA, April 3, 2025.
Rachel Wisniewski Reuters
Nike They will raise the prices of a wide range of footwear, clothing and equipment tariffs Down profitCNBC learned.
Prices of Nike clothing and adult equipment will increase from 2 to 10 USD, said a person familiar with this matter. Footwear at a price from 100 to 150 USD will see a 5 USD increase, while sneakers at a price above USD 150 will increase by USD 10.
Price increases will be valid until June 1, but you can see them on the shelves as soon as the person said this week. The growth covers a large part of the Nike range, but many products will remain the same price.
According to the person, the prices of children's products will not rise or will not be valued below $ 100. The company tries to be aware of the financial challenges that families are facing and does not want parents to see higher prices while shopping for their children in the school season.
In addition, the Nike Air Force 1 will remain 115 USD, said the person.
“These are shoes that people wear in the workplace,” said the person. “It is comfortable, available.”
Jordan Brand Apparel and accessories will also not see height, but Jordan Sneakers will do it.
Nike said in a statement that “we regularly evaluate our activities and introduce price corrections as part of our seasonal planning.” The company did not say that the decision was related to tariffs.
Although retailers often regularly adapt the price structure, the footwear industry has been particularly affected by the president Donald TrumpNew tariffs.
Currently, Nike producers about half of the footwear in China and Vietnam, which Trump hit with their new fees. Chinese goods face a new 30% tariffwhile the import of Vietnam is currently subject to 10%. Trump reduced the tariff rate for Vietnamese goods from 46% to 90 days at the beginning of April.
The tariffs are expected to achieve a Nike profit margin and can balance the effect through price increases, especially since the tennis giant operates through a refund that lasts longer than expected. Nike profits were already under pressure, before the tariffs came in force because they had to rely on discounting to move the product.
Price increases will be at the MSRP rate, which consumers see in Nike stores and on their website. He sent a note to wholesale partners on the increase in prices, but when they appear in such places Dick's Sporting Goods AND Foot cabinet It is not clear right away.