Nike shoes are visible in King of Prussia Mall, when global markets are preparing to hit trade and growth caused by the decision of the US President Donald Trump on imposing imports on dozens of countries, King of Prussia, Pennsylvania, USA, April 3, 2025.
Rachel Wisniewski Reuters
Nike resume selling your products directly Amazon In the United States, CNBC confirmed for the first time since 2019.
Sneaker gigant He stopped selling his goods Wholesale at Amazon six years ago as part of distribution more directly to customers and more control over shopping. At that time, Nike and a few brands, such as the popular Birkenstock shoemaker chopped ties with Amazon because of the growing fears of counterfeit products on the vast third parties market.
Nike spokesman said on Wednesday that the company is investing on its market to bring more products and services “to consumers everywhere and which they decide to shop.”
“This includes the extension to new digital accounts, including Amazon in the United States, new physical partners, such as printps, raising retail experiences throughout the market, and launching the Nike AI Nike search to improve our online services,” said the spokesman in a statement.
Amazon told CNBC We -Mail that “soon he would start obtaining a much wider range of Nike products directly to expand our choice for US clients.”
Information Earlier he reported messages.
Before the contract, the limited selection of Nike products was available on Amazon via third parties sellers. But Nike was a “goal” brand on Amazon, which means that it was highly limited to prevent counterfeit and low quality. Apple And L'Oreal belong to other hump brands on Amazon.
“We value independent sellers and provide a longer time for a small number of sellers affected by sales by means of reserves of overlapping items,” added Amazon spokesman.
The contract is a victory for Amazon, which tried to attract more high -class brands on her platform. Amazon was successful with online clothing, selling many basics of popular brands and its own private labels. In recent years, it will increase by opening Luxury fashion stores online. Amazon At the end of last month it was launched Store site with SAKS FIFTH AVENUE with a selected range of luxury brands such as Dolce and Gabbana.
– Jessica Golden from CNBC contributed to this story.
