Nissan follows Toyota and Ford as the latest automakers to back away from “awake” DEI practices.


Nissan is said to be holding some of them back DEI initiativesincluding controversial hiring practices and corporate funding for some Pride events.

Robbie StarbuckAn activist for diversity, equity and inclusion programs in the workplace announced the change in status at Nissan on Wednesday, revealing that it had agreed to the changes after he informed them that he was trying to expose an ongoing “awakening” at the automaker. have done

American Airlines ends DEI hiring practices after facing discrimination allegations by conservative watchdog

“Instead, we had constructive conversations about how to fix this problem,” Starbuck wrote.

Starbuck said Nissan executives worked with him to implement several reforms, including ending diversity-based hiring practices and mandatory DEI, or LGBTQ, training for employees.

“There are no quotas for hiring, promotion or diverse suppliers. The focus is now on merit and performance,” he wrote.

“You didn't think I'd let Christmas come and go @X He added: “Did the gift of another company changing its policies wake you up?”

Nissan logo

DEI and LGBTQ training at Nissan will no longer be mandatory for employees. (via Artur Widak/NurPhoto/Getty Images)

Nissan also agreed to review future budgets for company-sponsored events to ensure sponsorships meet brand standards and business priorities, according to Starbuck's report.

“This means no more funding for Pride events that expose children to sexually inappropriate content, like the recently sponsored San Francisco Pride event that exposes children to highly inappropriate content.”

Toyota follows a growing trend of companies stopping DEI policies and initiatives

Starbuck said the company also plans to drop its participation in the HRC Awakened Corporate Equality Index, and they will not participate in any third-party surveys that have a political angle.

“This will not only have a positive effect on their employees, who have a neutral workplace without being injected with divisive issues, but will no doubt extend to many of their suppliers who are abandoning vigilante policies,” he writes in X. will have”.

Brian Brockman, Nissan's vice president of communications, told Fox News Digital that Nissan is a company for everyone and confirmed previous communications with Starbucks.

“Whether with our employees, customers, business partners or the communities we serve, we believe Nissan is a company for everyone,” he said in a statement. “For nearly four decades, our commitment to respect and inclusion has been rooted in our values, has fostered an environment where every member of our team can contribute, and ultimately contributed to the success of our business.”

The automaker joins a long list of major companies that have backed away from DEI's policies and practices following widespread backlash. Earlier this week, a conservative watchdog announced that American Airlines had reportedly agreed to the termination Diversity, Equity and Inclusion (DEI) hiring and hiring practices, after the group filed a federal complaint alleging discrimination by the airline.

Walmart also recently agreed to a list of changes to DEI policies, Starbuck's announced in November. The changes were similarly agreed upon after he warned executives that he would have a story about an “awakening” in the show. He said, the retail giant.

In October, Toyota announced plans to distance itself from DEI and pro-LGBTQ events after facing online heat.

The company sent a memo to its U.S. employees saying it would “limit community activities to align with STEM education and workforce readiness” and would no longer participate in the Human Rights Campaign's Corporate Equality Index. Bloomberg reported at the time.

Nissan dealership

Nissan vehicles are seen outside a dealership in Edmonton, Alberta, on September 14, 2023. (via Artur Widak/NurPhoto/Getty Images)

In a message to employees, Toyota reportedly said that while it will continue to encourage “an inclusive environment where diversity of thought can flourish,” the company will focus primarily on activities that improve business quality and They promote work.

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a week ago starbucks accurate Several initiatives were sparked at the company, including funding groups opposing laws banning gender reassignment treatments on minors, forming employee resource groups (ERGs) segmented by race and sexual orientation, and sponsoring a drag queen program. At a summer camp for children.

in August, Ford Motor Company Also, in a letter from Ford CEO Jim Farley to employees, he confirmed that he was moving away from the vigilance policy.



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