Nothing Phone (3A).
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Barcelona – a British startup for smartphones on Tuesday has debuted a new phone, which hopes that it can shake the mobile industry from the perceived innovation.
Nothing launched a new phone device (3A), a budget phone that has an unusual construction containing many different shapes and the so -called “glyph” lights on the back, which illuminate to open the bells and sound effects of notifications.
The phone (3a) will be sold at an initial price of 329 GBP-so about 414 USD-when the phone (3a) Pro, a fake version of the device with better camera functions, will start from 449 GBP.
Brand Nothing was founded in 2020 by Carl Pei, a co -founder of the Chinese brand of Smartphone OnePlus, in order to Restoring “heat” back to consumer technical products.
“In the past, people were so optimistic about technology. But now people are indifferent. And there must be a way to break the cycle, “Pei said in an interview in an interview in 2021.
At the beginning, Old Company Pei OnePlus gained something iconic, thanks to focusing on the design of smooth and inexpensive Android phones and collecting noise Unconventional marketing tactics.
It seems that PEI will shoot the same appeal without anything. Nothing spent on the phone (3A) on the phone (3A) video This depicted a humanoid robot – made by a Norwegian startup 1x – unpacking the device and maintaining it.
“Sea of smartphones”
Ben Wood, the main analyst of a company dealing in the CCS Insight market research, did not applaud anything for “trying to do something different” to fight something that he called “the sea of similarity of smartphones”.
“To sum up, if you want to sell phones in this cheaper segment, you must have something that stands out from the crowd,” said Wood CNBC.
The phone (3a) has a triple camera system at the back, which contains a 50-megapixel main lens with optical image stabilization to avoid cocktails and blur, 50-megapixel telephoto lens for strengthened enlargement and 8-megapixel ultra-right lens from the Japanese technological giant Sony.
The gears are delivered from Qualcomm Snapdragon 7S Gen 3 processor for smartphones. This means a transition from the Pro Mediatek 7200 Pro chipset, which he used nothing on his phone (2A) last year.
How well will it sell?
In addition to the clever design and impressive camera functions, it is not terribly that separates the phone (3A) from most other phones. It is similar to the iPhone and offers exactly what you can expect from many other phones currently available on the market.
As for the expectations of sale, Wood said that nothing has such a scale for the sale of millions of phones, such as some of its major competitors, including Apple and Samsung, and “hundreds of thousands of units” would be considered a success in the sale of the latest product.
“There is nothing a company where they run a skinny organization and must have a profitable business,” said Wood. Nothing says that so far over 7 million products have been sold – including wireless ear inserts – with accumulated revenues, reaching $ 1 billion in 2024.
Wood claims that nothing will have to be “extremely competitive prices”, taking into account how much it is directed to the Indian market. In January, Pei said that nothing was the fastest growing brand of smartphones in India, reaching a 557% increase from year to year in 2024.
In particular, nothing said that its more expensive Pro (3A) model would not be available to orders in India. The company's co -founder, Akis Evangelidis, plans to move to India to go there this year.