Barbie movie may feel like a long memory at this time, but cooperation somehow Continue. Latest? There is an official Barbie G-Shock on the way.
Casio announced the watch is part of his 2025 squad, and it is all bright, dark and pink as you can imagine it is Impala x Barbie Lightspeed Intrinsic skates.
It is based on the popular GMA-S110 watch, a smaller version of industrial style GA-1110 That was launched in 2010, and there was a watch face with a number of small components to create a three -dimensional design.
Casio's courtesy
In GMA-S110BE, because the Barbie version will be known, each of which has a slightly different pink color, along with some subtle themes. This includes the Barbie logo at 3 hours and the heart -heart indicator on the dial within 9 hours.
The logo features again on the appropriate pink strap, while the case of returning to the Barbie brand's image is engraved.
Casio's courtesy
Casio's courtesy
Far away from the Barbie theme, you can expect all the features of the regular GMA-S110, which means it is a digital watch and similar mixed, with 29 time zones over 48 walls Street. It has a shock -proof structure, with a water resistance of 200 meters and optional for the daily alarms, 1/1,000 second timer and countdown clock, plus automatic LED lights.
It participated in another pink G-Shock trio launched this year, GMA GMA-P2100pp, GMD-S5610PP and GMA-S140PP, and Casio were not alone when placing big bets on pink again in the year in the year 2025. Propilot x Miss Piggy EditionFor example, with a bright pink face, inspired by everyone Muppets Diva (as well as a hole on the casback revealed the charming portrait of the character), while Bremont also debuted. New Terra 38 In an eye -catching pink -shaped bubble limited to 250 pieces.
Whether this pink is due to the Barbie effect, after 18 months from the release of the film, it's hard to make sure that, but it cannot happen. However, Casio is clearly hoping that the Barbie brand still has some stiletto feet in it. Danielle Thom, person in charge Barbie exhibition of the design museum Thinking that its generation attraction is timeless.
Casio/Mattel's courtesy
One main reason for Barbie's appeal as a collaborator is the brand's life expectancy, which has been a cultural presence since 1959, she told Wired. The right or wrong way, Barbie is also associated with a assumption and the value is clearly defined. Any brand that cooperates with Barbie can expect some of these magic will be transferred.