Whether we know it or not, most of us will be using AI during the busy holiday shopping season.
Holiday shopping online It reached a record $241.4 billion during the 2024 season. According to Adobe Analytics, this is fueled in part by productive AI-powered chatbots that drive traffic to e-commerce sites.
According to the latest statistics from Adobe Analytics, online spending between November 1st and December 31st increased by almost 9% year-over-year. For 15 days during the buying period, spending reached more than $4 billion a day, up from 11 days in 2023.
Adobe analyzes online commerce transactions for its analysis of US e-commerce, covering more than 1 trillion US retail site visits, 100 million SKUs and 18 product categories.
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As part of its analysis, Adobe also found that traffic to retail sites from Generative chatbots based on artificial intelligencewhen shoppers click on a link to a retail site, increased 1,300% compared to the previous year. On Cyber Monday, traffic increased by 1,950% year over year due to these chatbots.
According to the latest statistics from Adobe Analytics, online spending between November 1st and December 31st increased by almost 9% year-over-year. (Javi Lopez/SOPA Images/LightRocket via Getty Images/Getty Images)
According to Adobe, this data underscores the value that such bots play as shopping assistants.
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In a recent Adobe survey of 5,000 US consumers, 70 percent of respondents who used generative AI to make purchases said it enhanced their experience. According to the data, about 20 percent of respondents turn to such technologies to find the best deals. Just under 20% use it to find specific items online and 15% use it for brand recommendations.
Adobe also found that shoppers are relying on mobile devices to make purchases more than ever, with smartphones driving more than 54 percent of online purchases. Almost 80% of shopping transactions are now paid later via smartphone.
Adobe found that shoppers are relying on mobile devices to shop more than ever, with smartphones driving more than 54 percent of online purchases. (Jakub Porzycki/NurPhoto via Getty Images/Getty Images)
Vivek Pandya, senior analyst at Adobe Digital Insights, said this season proved that “e-commerce is being reshaped by a consumer who now prefers to transact on smaller screens and relies on AI-powered generative services to shop more efficiently. slow.”
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Retailers are also offering new services and experiences that capture the attention of consumers, many of them now Online shopping in different waysPandya said.