Openai claims today that users will soon be able to buy products through Chatgpt. The implementation of shopping buttons for Search and run with whom The query will come to everyone, whether they are users signed or not. Shoppers will not be able to check the inside of chatgpt; Instead, they will be redirected to the seller's website to complete the transaction.
In a demo before wiring, adam fry, chatgting product at Openaihas proven how to experience updated users can be used to help people use tools for decisive product research. Coffee machine or Office president To buy. Product recommendations are displayed to potential buyers based on what chatgpt remembers the user's interests as well as the product reviews taken from the web.
Fry said that chatgpt users have run over one billion Search on the web Every week, and people are using tools to study a wide range of shopping, such as beauty, household goods and electronic devices. Products lead to chatgpt for Best office chairOne of the strictly tested and widely read guidelines of Wired, including a link to our report in the power tab. (Despite the business aspect of Conde Nast, Wired's parent company, signed one License agreement Last year with Openai so that the company could emerge our content, the editorial team maintained independence in the way we mentioned starting a business.)
Experience new users about buying things inside chatgpt shares many similarities with Google shopping. In the interfaces of both, when you click on the image of a budget office chair, many of your favorite retailers, such as Amazon and Walmart, are listed on the right side of the screen, with buttons to complete the purchase. There is a big difference between shopping via chatgpt compared to Google, currently: The result you see in Openai searches is not a paid position, but organic results. They are not ads, Fry says Fry. They are not sponsored.
Although some of the products appeared inside Google shopping appeared because retailers paid them there, it was just a mechanism that Google used to decide which product list to search for shopping. Websites publish product reviews that continuously adjust the content of their purchasing recommendations in the effort to persuade Google algorithms that this site includes high quality assessments of products that have been thoroughly tested by real humans. Google supports reviews more in search results and will rank them high when users are researching a product. To achieve one of the leading positions in Google search can lead to many users who buy the product through the website, capable of earning millions of dollars of associated revenue.
So, how to chatGPT to choose to propose? Why are the specific espresso machines and office chairs listed first when users type the prompt?
This is not searching for specific signals in some algorithms, Mr. Fry said. According to him, this will be a more personalized shopping experience, instead of focusing on the lock. Fry is trying to understand how people are considering this, how people are talking about this, what are the advantages and disadvantages, Mr. Fry said. If you say that you only like to buy black clothes from a specific retailer, then chatgpt will store that information Its memory The next time you ask about what the shirt to buy, give you the proposals that match your tastes.