The wearing technology industry is increasing. Last year, the market was worth it For more than $ 80 billion and is expected to reach an average of $ 180 billion by 2030, with the most important growth in North America.
As more people choose personal health data, the immediate idea of wearing healthy technology every day has become so unusual that giving an Oura ring or Glucose monitor At the ceremony is no longer a rarity.
“We have always believed that there is a change in the way people handle their health, meaning they will manage,” Tom Hale, CEO of Oura, tells Luck On the site at the clock HLTH Europe Earlier this month, a conference on continental health technology.
Oura – which offers a ring from $ 300 to monitor sleep, distinguish it in heart rate, confidence, and more – is sold over 2.5 million devices. The wearing company has been at the forefront of the interest of users in personal health data. It recently expanded its services to provide data on women's hormone health and metabolic health.
For Hale, the industry is ripe for innovation, and the control section is to attract users. Hale predicts a large number of people will wear a health technology device every day, and maybe even more than one. Hale says he would not be surprised if people, one day, would wear a health ring to add a ring.
“The amount of data is getting bigger and wide, and the mental capabilities of the machine look upon that data and appreciate it is better and better,” he says. “People (they take control of their health instead of waiting to see a doctor.”
Here are the highest forecasts of the CEO for the future of the health technology industry wearing:
The technology that can be worn will be the first step to the doctor
And a doctor's shortage and long waiting, Hale sees many people turning to the technology that can be worn First Insert the doctor's office with their own data and questions. “We end up being the front door for you,” Hale says about Oura.
“Maybe you want to store doctors for the most important items, but (a device that can be worn) can give advice. It can educate you. It can inform you. It can warn you,” she says. “I think care will change in this hybrid situation, where the device gives you some kind of handling. And that care can be, 'Come, you should see a doctor.'”
Preventive health has become a buzz words in the health world, and will be much larger using the technology that can be worn, Hale predicts. Last year, 70% of people in America and UK and 85% in China reported the purchase of items within the immune community, such as digital health tool or anti -aging product, according to a Report from McKinsey & Company.
AI consultants will provide real, personal advice
While devices like Oura provide real -time insights, suggestions on how to improve sleeping or stress marks are clear on the platform (more than supporting signs as “your heart rate decreased last night, could it be that you ate very close to bedtime?”). In the next five to 10 years, Hale predicts that the models will predict the dangers and provide more real advice.
“We are not a doctor … but we may be better and better to give you those warnings and say,” Well, by the way, here's a great partner you might want to talk to. “” Here's a great clinic, “he says.
In the first step, Oura announced Ai-powered self-health friend Early this year. It provides advice on ways to take action and talk directly to the user on their healthy metrics. Women make an abundance of Oura users who have decided to talk to a healthy friend. The population uses almost twice and twice as long as men, Hale participates.
“It recalls that my dog's name is Jackson, and it always tells me to walk with Jackson,” Hale says about one user, discovering that people are increasingly towards personal advice that makes them feel.
“It's quite patient. It's quite compassionate, and it knows a lot about me,” Hale says about some uses of its users and why women can be drawn more on the platform, because of their presentation in medical research and the most likely to gain experience Illuminating medical gas.
More internal equipment — one
Expecting more cooperation within the technology industry that can keep all data in one place.
Oura recently collaborated with a company that provides a sugar check device to enhance metabolic health on their platform. Customers had said that more than sleep, exercise, heart health, and stress, they wanted to test something related to their nutrition and have it in one place.
“The medicine wants to identify you with something, so you can get the medicine to do you. I think what we are saying is that you want to feel good, you want to look better, and you want to be strong. Hale says.
Materials that help, not scary
In order to succeed in the market, more health technologies and worn service providers must understand their role of reducing health concerns and making consumer interacts that help rather than scare.
Hale defends what he calls “tech quiet” (think of calming colors, supporting language, and changed tones) to mobilize people and support them on their health journey rather than contributing to the great last day.
When asked if there was such a thing as much data and monitoring, Hale says it could be. Because for many, more information is not always a good thing. When he realizes that the platform is trying to create data before reaching out to you and providing only “size” insights, customers have come to his desk with anxiety stressed over stress or emphasized on not getting enough sleep.
There is even a word for not sleeping well Because of a sleeping tracker called orthosomnia. For someone who suffers from health concerns and promotes unhealthy relationships with their monitors – they probably lock themselves in markings – have simple advice. “Remove,” he says.
“It's obviously stressing you … if, don't do it,” he says. “That's more or less answers that we have.”
But for now, Hale sees more hope in the industry than concerns.
“We help your body say things to you that you can't hear unless you have help in this tool. You get a sixth mind,” he says. “I think we can benefit tens of millions of people in five years. I don't think we need to do anything different.”