OYO, a leading platform for travel and hotel bookings, has implemented a new check-in policy for its partner hotels, starting in Meerut, Uttar Pradesh.
As per the revised guidelines, unmarried couples will no longer be allowed to enter, according to a report by PTI. This policy will be implemented this year.
Under OYO's updated policy, all couples, including those with online bookings, must now present valid proof of their relationship at the time of check-in.
Initially implemented in Meerut, Uttar Pradesh, the new guidelines are based on local feedback. Partner hotels in the city have been instructed to implement the rules immediately.
Sources indicate that the company may extend the policy to other cities based on the response and effectiveness observed in Meerut.
Reports indicate that civil society groups, especially in Meerut, have earlier approached OYO seeking action on the matter.
Sources also revealed that residents of other cities have also submitted similar petitions. “OYO has received feedback in the past from civil society groups, particularly in Meerut, asking them to take action to address this issue. Besides, residents of several other cities have petitioned to prevent unmarried couples from entering OYO hotels.
Pawas Sharma, Regional Head, OYO North India, said it is part of efforts to reshape OYO's image and establish it as a trusted brand that provides safe experiences for families, students, business travelers, religious pilgrims and solo travellers.
To further this goal, OYO has launched several programs across the country, including organizing joint seminars with the police and hotel partners to promote safe hospitality practices, blacklisting hotels indulging in unethical activities and cracking down on unauthorized establishments misusing the OYO brand. have