Online games company Mobile Premier League (MPL) this week released a new study in which it shows a trend in the reviews of some of the most popular mobile games: That is, that many of the players who play these titles are unhappy with in-game advertising. Players can have similar negative reactions to things like updates and technical problems, but the distribution of their positive and negative emotions can show different feelings towards different ways of playing.
For its research, MPL selected the top 5 games downloaded from Google Play as identified in AppRadar's 2024 report, and then analyzed the 75,000 most relevant user reviews of the games that. An MPL spokesperson summed up the general sentiment of these reviews in a statement, “The data shows that the amount of downloads does not necessarily correlate with player satisfaction. Games with such market penetration can have different player sentiment profiles. “
As an example of the different player sentiments, the report shows different player opinions regarding in-game monetization, and Candy Crush Saga shows a huge spike in negative sentiment, with many reviews specifically calling ads annoying. While many of the other games showed similar dissatisfaction with ads, more such mentions in that game's ads indicate that gamers are unhappy with that particular currency model. .
The report shows that players have strong opinions on other issues in the game, with Talking Tom positive reviews regarding gameplay while Ludo King shows a large number of negative references. Similarly, Subway Surfers reviews showed a high number of positive reviews that refer to in-game updates, while Free Fire players expressed negative feelings about them.
It is worth noting that players who have negative experiences and opinions with a game may be more likely to leave a review than those who have more relaxed or pleasant but unusual experiences. But the MPL report is an interesting picture of player satisfaction and engagement that goes beyond download numbers.
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