- QVC may be forced to convert suppliers and prices to get used to With President Donald Trump's tariffs, but that change will not change his business essentially, according to CEO David Rawlinson II. The boss told New York Times One cash combination of tariffs around is that all retailers must face them.
If there is any comfort on President Donald Trump's tariffs that have rocked the markets and sparked fears of economic downturn, QVC CEO David Rawlinson II suggested he probably would find it.
When the shopping network is preparing for Trump's weather – with a 145% tariff In many imports from China – Rawlinson said QVC is prepared to get used to it and at the very least, all retailers are on the same boat dealing with taxes.
“We will go through the environment as it changes,” Rawlinson He was told New York Times In an interview published on Friday. “One of the best things is all the sellers facing this together. So it is not worth one seller over another.”
QVC – which stands for quality, value, and convenience – is already focused on what tariffs mean for the television business and the shower. Supply from China is “important to business,” Gregory Maffei, Executive Chairman of QVC-Parent Retail of the Qur'anHe said in February Call with investorsAnd adding the company would consider if increased costs needed to be approved by users.
When QVC was successful during the disaster closure when the most expected buyers spent the time at home watching the TV, the company could not slow down. Users were separated from cable packages for preferring intervention, and QVC saw fierce competition from platforms like Temu and Shein. QVC announced earlier this month plans to revive sales and Collaborate with Tiktok Launching five unstable shopping streams on the program.
Rawlinson said when it comes to tariffs, QVC will need to evaluate changes to manufacturers, importers, or customer prices, but that change will not shake the company's base.
“We can be forced to buy differently. We can be forced to find different ways. We can be forced different prices,” Rawlinson told The Now. “We can compete differently, but the basics of what we do will not change.”
He added: “What is very important is to help people see the way to the other end.”
Despite many retail executives addressing investors' tax concerns since Trump's return to the White White House, many CEOs have He placed a standard header Regarding the impact of tariffs, having hybrid distribution chains or transferring production outside of China to respond to Trump's first round of tariffs during his first administration. QVC was not an exception, after taking the “large amount” of their source distribution from China since 2018, according to Maffei.
QVC did not respond LuckRequest for feedback.
Is it? Does tariffs affect all sellers equally?
Although the tax environment is fragile and unpredictable, each seller will have to oppose the same distribution questions because of the world reliance on products from China, according to Moira Weigel, a professor of Harvard University of comparison literature who research social media and market platforms.
But not every seller will receive the tax in the same way, he said, and the modifications may vary depending on the size and type of business platform.
“It is not wise to believe that perhaps tariffs affect e-commerce and affect the market as Amazon slightly different than it affects Walmart Or a large seller of brick and lime, “Weigel told Luck.
On Amazon, for example, price competition is great and clear, Weigel said. Because most buyers are looking for products instead of brands, they will buy the cheapest products, and stimulate retailers to keep the cost less. Amazon has a good reason to keep the low cost, for the part of not criticizing from users on rocket price. The company is also Punish other retailers by increasing the price as a result of tariffs, which resulted in drop -off sales, LuckJason Del Ray reported on Friday, citing several retailers.
The seller's friendship with tariffs can be more complicated by its size and distribution chains, Weigel said. Some platforms can be highly dependent on Chinese retailers; Small sections of the market may not have the same resources as large as Walmart eating tax costs rather than passing them to consumers.
QVC, which leads its inventory and uses a lot of resources on the story of his business, will face different challenges, Dani Nadel, President and Chief Operations Officer at E-Commerce Advisory Feedvisor, told Luck In the email. Because of the business entertainment component, the QVC is very involved in the sale and equipment to set its platform prices, Nadel suggested, making the tariffs around for more inconvenience to the track of its activities.
“When tariffs are causing costs, delaying shipping, or forcing the last minute changes to packages, that the whole column can be thrown away, requiring QVC quickly, restoring value and vendors, and restoring its airline strategy to maintain customer experience,” he said.
This story was previously shown Bahati.com
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