What's going on Richard BransonChristmas shopping list?
The billionaire co-founder of Virgin Group says his friends and family can expect several items from him — and that he also recommends them to CNBC Make It's readers.
Because Branson is consummate salesmanit should not be surprising that he recommends products from his own company and brands associated with the Virgin Group. Still, Branson tells CNBC Make It through a spokesperson that he truly endorses these products.
1. Please change your coffee
Branson, who once admitted it drinking 20 cups of tea a daysays he's now trying to limit his caffeine intake. Still, he “can't help but share” this impact-focused coffee brand, he says. It was launched in 2015 with a loan from the business development arm of Branson's nonprofit Virgin StartUp.
London-based Change Please Coffee, which operates 10 locations and sells coffee bags online from $13 each, aims to “fight homelessness through the power of social enterprises and great coffee,” it says website.
“Change Please does amazing work beyond serving great coffee,” says Branson.
The company donates 100% of its profits to a barista training program that “trains and employs homeless people as baristas, providing them with the tools and support to build a sustainable future,” it adds. “Profits go directly to housing, mental health support and fair wages for baristas. It's a great way to enjoy coffee while making a real difference.”
2. Virgin Points
Virgin Points can be redeemed for items and experiences across the Virgin Group family of brands, such as Virgin Atlantic flights, Virgin Voyages cruises and stays at the group's hotels, meaning “there's something for everyone,” says Branson.
Customers earn points when they purchase products from the Virgin family or partner brands. You can also buy points directly or transfer them to others. “Virgin points They always make a great gift because they give people the freedom to choose what suits them best,” says Branson.
For 2 million Virgin Points (which would cost about $50,022 to purchase outright) you can earn a week's stay for two people minus airfare, on Branson's private Necker Island in the British Virgin Islands.
3. Done51
If you're looking for a “really special” gift, Branson recommends a “favorite” on his list: Christmas decorations from Made51. Founded by UNHCR, the United Nations Refugee Agency, Made51 sells jewelry, accessories and home decor items made by artisans who are refugees.
Branson's company has been around for a long time partner Made51, which sells products in its retail stores. Proceeds from every Made51 sale go directly to refugees, helping them earn an income in their new host countries.
Their holiday collection includes decorations made by refugees from East Africa, Syria, Afghanistan, Mali and Burma who now live in countries around the world.
The ornaments start at $13 each and are “beautifully handmade,” Branson says. “Not only do they add sparkle to your tree, but they also provide a brighter future for those who need it most.”
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