The streaming business is becoming more and more about the number of advertisers who are willing to sit for the business of the cheap price. Roku is pushing the agreement for the first test for the advertisement that is played in the worst location as possible before you download your main screen. If it is expected that there will be less users than forced to see the advertisement just to select the apps they will use. (Which will result in more advertising)
User red Posted their experience in randomly advertising “cannot change” before accessing the main screen Most people say that advertisements for Disney Moana 2– Roku spokesperson confirms the history reports in the statement sent to GizModo, called it “test” of how to show advertising programming while still. “Experience and simple users”
Roku states that the advertisement can cross, although not clear that the user does not see the option to finish the video player before we ask Roku if the advertising test is limited to use the smart TV set that uses any leading sets or boxes or not, but the company does not answer those questions.
Roku users on Reddit are not too happy with the advertisement that flows suddenly before they can choose the content they want to see. About officials Roku ForumSome users promise to “leave” their box. If these advertisements become permanent
The real question is the wider Roku audience. Interested in Dressu being flooded with more advertisements. In addition to the streaming equipment, Roku is outstanding on many TCL-Burn TVs, which help to increase the popularity with the Roku channel that uses free advertisements. In January, the company Right The company's user base is close to 90 million households in the United States, Canada and Mexico. Which is a lot of boxes that provide advertising services
Roku is almost always. Depends on the advertisement And harvesting tools, data companies, collecting information about users, which can be sold to advertisers or information brokers, which will be feeding back into the advertising pipe. Likewise, for many smart TV operating systems, including the Fire TV and Amazon's Fire TV and Amazon, with the Smartcast operating system last year. Walmart bought a VIZIO brand for $ 2.3 billion.Most of the user data business
But the company is running out of place to show those advertisements In April, Roku's Anthony Wood CEO explained plans to put additional video advertisements on the main screen. This is the point that he calls “The Marquee”, which is usually a constant advertisement. This news occurred after the patent shows how Roku has verified how it will show advertisements to users. When they stop the content of the third party hardwareSuch as concepts, videos, games While this is not enacted in a dresses or smart TV sets But it is a sign of how the company is looking for money.
In its own Call the latest incomeThe company positioned additional advertising as the main business drive. Wood told investors that their strategy is “Use our main screen” aside from the advertisement “We are very careful about putting advertisements on our main screen,” CEO indicates a company that does not want to “destroy” The Homescen, saying, “We focus on driving that generates more revenue. But also pushing the satisfaction of customers that increase
when “Infection“It is the final result of a technology company that is looking for endless growth. The advertisement must follow. You can spend a lot of time on Google TV or Fire TV without seeing some children's advertisements on the main screen. Library of Classic Logoy Tone– Now one of the best and more methods to watch Bugs Bunny stuck with Elmer Fudd at Watch it on Roku–
If there are enough people to be bored with the advertisement set, you may find that some users go to “duck season” in their top boxes.