Shryl Sandberg says Meta block ads from emerging competitors


Former Meta's chief executive Shryl Sandberg On Wednesday, a prominent anti -monopoly case testified that the company was blocking ads from competing rivals on Facebook.

Sandberg was tested among the claims of the Federal Commerce Commission (FTC) that the company purchased Instagram and WhatsApp to buy competition and create illegal monopoly to maintain its dominance in the social media market.

Facebook bought Instagram, a Photo Subscription App Without advertising, at $ 1 billion in 2012, two years later, he bought the WhatsApp messaging program for $ 22 billion.

COO output of Sandberg Sherilburg

Former Meta's chief executive Shryl Sandberg testified on Wednesday in a prominent anti -monopoly case that the company considered blocking ads from emerging competitors on Facebook. (Photo by Paul Marotta / Getty Images / Getty Images)

The FTC seat weighs in the meta -exclusive anti -exclusive test

Sandberg acknowledged that Meta has been blocking ads from competing operating systems on Facebook, such as Google Plus, Kakaotalk and Line. He was questioned about the message he sent in 2011 after the launch of Google Google Plus, in which he called the Google Plus “real competition”.

During Wednesday's testimony, he described the comment as the motivation of his team, not as a market threat.

CEO of Meta Mark Zuckerberg He emphasized that he purchased Instagram and WhatsApp because he saw value in companies and would not bring competitors out.

In a private discussion in 2012 between Zuckerberg and Sandberg, Sandberg expressed doubt about the $ 1 billion Instagram price tag, which is now incorrect.

Sandberg testified, “I think I was wrong. I think I was very wrong.”

Facebook CEO Mark Zuckerberg walks with COO from Facebook Shryl Sandberg

Mark Zuckerberg, CEO of Meta, walks with Coo Sandberg after a meeting at the Allen & Company Sun Valley conference on July 8, 2021 at Sun Valley, Sandberg with Coo Sandberg. (Kevin Dietsch/Getty Images)

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Seek to explain the messages in which he was concerned about Instagram Zuckerberg said it was a competitive threat, saying that the camera is simply better than the camera features that meta has created.

“We were doing a construction analysis against shopping” while we were building a camera program, “Zuckerberg said. “I thought that Instagram is better at this, so I thought it was better to buy them.”

It seems that these comments claim to reinforce the FTC that Meta decided to buy competitors instead of competing. Meta argues that Zuckerberg's motives are not important because it is not monopoly.

Zuckerberg also said that it is his task to understand what is going on in such a competitive industry. He is expected to depend on the definition of a market in which Meta operates and evaluates whether its purchase was in the interest of consumers.

Meta apps including Instagram, WhatsApp and Facebook

The FTC claims that Meta Instagram and WhatsApp bought to thwart competition and create illegal monopoly to maintain its dominance in the social media market. (Jens Büttner / Picture Alliance through Getty Images / Getty Images)

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Meta's lawyer, Mark Hansen, said in a statement that Meta and its programs could not consider unjust monopoly if users do not have to spend even one percent for their services.

. In addition, With tiktok Meta believes that the meta market share is less than 30 %.

James Boosberg, the US district judge, is heading the caseWith Last year, Meta rejected a summary request and the verdict that the case should be tried.

Reuters has been involved in this reportHuman



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