Spotify announced. On Thursday, it introduced its new “partner program” that allows popular podcasters to monetize their video content.
Spotify's new program gives qualified creators additional revenue opportunities on its platform beyond ad revenue, such as video payments. The program was in the beginning. announced. Back in November, starting Thursday in the US. UK Officially available in Canada and Australia.
The plan is expected to boost Spotify's video podcast library, likely aimed at competing with YouTube, which currently dominates the entire video space. According to Spotify, more than 65% of eligible podcast shows have already signed up to the partner program since the company unveiled it at its Now Playing event. It includes Smart Money Happy Hour; The Paranormal Podcast; The Makeshift Podcast; Includes the Girls Rewatch Podcast and more.
Spotify has also started allowing premium users to watch video podcasts without ads. It also introduced a new tool called Podcast Clips, which are short-form videos uploaded by creators to promote their shows and make it easier for users to discover them. Since launching the feature in select markets in November, the company claims that clicks are “33% more effective than previews in converting browsers to engaged listeners”.