Rafael Henrique Pictures of the soup AP
After publishing almost 200 films, gathering hundreds of thousands of watching and gathering millions of views, Carla Lalla Music gives up YouTube. Subck is its new goal.
Music is the author of the cookbook and the creator of the content of food, and she will focus on Suback, a subscription platform that allows creators to download users' subscriptions to access their content. The music told CNBC that she made this decision after obtaining more during the year of using Suback, almost USD 200,000 revenues than by publishing videos on YouTube since 2021.
Music is exactly a kind of creator of the content that Suback is trying to lure his platform, because the future of Tiktok in the US remains suspended.
Subck based in San Francisco was launched in 2017 as a tool for bulletin writers to download readers of a monthly fee for reading their content. The platform allows creators to connect directly with observers without having to Skip algorithmic models This control, when their content is displayed, as is the case with Tiktok, Google YouTube and other social platforms. Suback has collected about $ 100 million, recently at the valuation after purchase of over $ 650 million, the company said CNBC.
This year, Suback has expanded its concentration outside the newsletter, and on Thursday announced The fact that developers can now publish video content directly through the SUBACK application and earn money on these films.
“There will be a world of people who are much more focused on movies,” said CNBC co-founder Suback McKenzie. “This is a huge world that Suback is just beginning to penetrate.”
Suback began this emphasis after the social media landscape was thrown in the stream as a result of an effective ban on Tiktok in January, which caused that the popular Chinese service went offline for several hours. Tiktok was also removed from Apple and Google App Stores for almost a month.
Tiktok disturbance in January took place as a result of the law signed by former President Joe Biden to force the sale of Chinese ownership applications or effectively prohibiting it in the US on the first day, President Donald Trump signed the executive director, extending the TIKKTOK ability to act in the US, but the order is 5 April.
A few days after passing Tiktok in offline mode, Suback launched Fund $ 20 million To the creators of the court on his platform.
“If Tiktok is banned for political reasons, it has nothing to do with the work you have done, but it really affects your life,” said McKenzie. “The only and certain guard is that if you do not put the audience in the hands of another unstable system that does not care about what is happening with your maintenance.”
Exit outside the newsletter
McKenzie says that they follow the creators of competitive social media platforms to start sharing their video content on Suback.
“Video creators, people who are oriented to mobile devices, there are many new opportunities waiting to unlock when they meet this model in the right place,” said McKenzie.
The company said that Suback has over 4 million paid subscriptions from over 50,000 creators who earn on the platform. Suback claims that 82% of the 250 best creators generating revenues have already integrated the sound or video with their content, reflecting the growing emphasis on multimedia content.
Before video announcements, Suback allowed the creators to publish movies in the notes application, which is a format of the front channels. But this function did not allow the creators to publish video content for Paywalls Suback.
The update allows creators to place video content for Paywall and provides data on the estimated impact on revenues. It also allows them to follow viewership and new subscribers.
Carla Lalli Music is a writer and food creator.
Carla Lalla Music
Push by Suback in the video is a welcome development of creators such as music who lost money from creating movies for YouTube.
Music said that every video costs $ 3500 for production despite filming at home. If she published four films per month on YouTube, she would earn about USD 4,000 revenues. She said that music loses around USD 10,000 per month.
“Action with a loss is really depressing,” the music said.
Music said that even in the case of brand offers, which is a contract in which brands pay the creators to publish content that promote their products, earnings were not enough to recover the cost of publishing on YouTube.
Over half from the economy of the creators $ 290 billion comes from direct value to the fan. This includes the sale of tickets, courses, live broadcasts and paid membership, in accordance with questionnaire Leaded by Patreon, a competitor of Suback.
After switching to Suback, the music said that he focused on writing another book, publishing the rules for paying the platform and spraying in occasional films.
“I have much more to take advantage of focusing on a smaller group of people than ever ever throwing things and seeing what will stick to billions of potential members of the audience,” said Music. “It's more balanced.”
TO WATCH: Our basic matter for Tiktok is that it is banned in the USA: Mitchell Green Capital Capital
