Coach Philadelphia Eagles, Nick Sirianni and playmaker Jalen Hurts celebrate with the Vince Lombardi trophy after winning the Super Bowl 59.
Mike Fresh Reuters
Philadelphia eagles were not the only ones who got a lot of capture in Super Bowl.
According to Nielsen Media Research National Football League attracted a record number of 127.7 million viewers on Sunday.
Live supersed audience was the most important for advertisers This threw out large dollars so that their brands appear during the Super Bowl. It is rare that programming on live TV attracts such a large audience at once, thanks to which it is worth it recently said CNBC.
The cost of advertising during the Super Bowl floats every year, especially when the cable package loses more and more customers and you should watch programming around sport and other live events. Some brands this year used up to $ 8 million per place during the game.
Sunday Super Bowl broadcast Fox Corporation's The transmitting network, as well as the Spanish -language cable network Fox Deportes and NBCuniversal Telemundo. Fox also offered a Super Bowl in his free Tubie streamer supported by advertising, and was also available in the digital properties of NFL.
Last year, Super Bowl closed another record at that time, when over 123 million tuned Paramount Global's CBS Broadcast Network, television network and other stream transmission options, such as Paramount+.
Fox also announced that Super Bowl broke another record when it comes to streaming. According to data and Adobe Analytics, the game on Tumido, Telemundo and the Digital NFL offer gathered 14.5 million viewers, while Tumi itself had 13.6 million viewers, according to the TUB Dubs First Party Analytics. It was first time Super Bowl was available in the application.
According to Nielsen, the Super Bowl viewership reached the peak of the audience of 137.7 million from 20:00 to 20:15 ET, in the second quarter.
Waiting for the game also helped to increase viewership. Fox's account before the game was on average 23.4 million viewers between 13:00 and the start.
Eagles escaped with a match against Kansas City Chiefs, with the final result of 40-22. While viewership tends to fall into games with a large gap as a result, viewers clearly got stuck in the game.
The break program during the break, at the head of rapper Kendrick Lamar, as well as R&B Sza artist, had an average of 133.5 million viewers on television and digital platforms between 20:30 and 20:45 et, by 3% from last year's viewership of the musical performance, Nielsen informed .
According to Fox, the Spanish Fox Deportes and Telemundo language networks had an average of 1.87 million connected viewers. For the first time, Super Bowl was offered both in the cable network and the sender in Spanish. The league strives to expand its audience with Latin viewership is the key part of his strategy.
Revelation: Comcast is the owner of the native company CNBC NBCuniversal.
Correction: The header of this story has been updated to improve that it was a Super Bowl 59.