- Taco Bell extends its direct concept of Más Caféopen 30 more areas before this fall. The fast food chain is very betting on the sale of the increased drink. The move comes a month after McDonald shut down his Cosmc spinoff.
McDonald can be Keep Cosmc'sBut Taco Bell thinks there is still great potential in a specific drink space.
The company has announced plans to add more than 30 Live more coffee the fall areas of 2025. These will be found in southern California, Dallas and Houston. Leaders say this is the beginning of a multi -year change for the company.
The goal, the company says, is to increase the sales of drinks to $ 5 billion by 2030.
“We see today that people, especially young consumers, reach drinks drinks as part of their lives,” said Liz Matthews, Taco Bell's chief food invention officer in a statement. “So, we make a great investment to be the center of the last beverage.”
In partnership with the move, Taco Bell will release a new refrascas menu across the country, which will show six differences on Agua Fresca.
Más' first café was launched in December last year in San Diego. Taco Bell It has collaborated with a hybrid restaurant group (DRG) on a new idea. The DRG is a franchisee that has been useful in finding Taco Bell design. And over 300 units, at present, the DRG has been part of several new concepts, as well as the Cantina structure and introduction of several new drinks.
The expansion comes just one month after McDonald pulls a plug COMMC -based drinksInstall all five chain areas after less than two years in business. Some of the most popular COSMC drinks will make it in the menu on the Standard McDonald's. The company did not say what it was, but the most popular offering as of the late January were the rupture of Cherry's energy, Churro Cold Brew Frappe and the island to take me punch.