By Rayk Riechmann
From banks to hedge money to mother-and-pop investors, Bitcoin's prosperity (BTC) has gained support from almost all directions, with President Donald Trump this week promising to create a strategic crypto reserve for the US government. What if investors could bet on growth across the new Bitcoin economy while also coming into direct contact with the cryptocurrency itself?
Meet Fold Holdings, Inc. . Through its significant holdings of over 1000 BTC in the Treasury, the company provides a pricing floor and a chance to ride further appreciation of the cryptocurrency. In addition, by providing BTC awards for retail shopping transactions, trading services, and efficient custody solutions, the company is about to benefit from wider interest in cryptocurrencies and an improving regulatory framework.
Fold attracts customers with a unique site between traditional banking services and the digital asset economy – all inside the Bending app. The comprehensive suite of consumer financial products like FDIC Insurance Checking Account and Visa Prepaid Debit Card, along with a reward program offering up to 1.5% back at BTC, has set up the company as a one -stop shop for the growing cryptocurrency community. Importantly, customers only need regular fiat money on their debit cards to September BTC Awards, making it an attractive product for crypto fanatics and new -entrants alike.
Through several strategic partnerships, customers can win BTC awards when buying daily at major retailers like Amazon, Home Depot, Doordash, Airbnb, Chevron and many more. The strategy works: Fold has already built a loyal customer base of 580,000 users with high -end engagement and retention rates, while maintaining the cost of procurement lower than average customers (only $ 10 per customer against over $ 300 for traditional financial services). This ecosystem of established partnerships would be difficult and costly for competitors to repeat. High barriers to access and a credible method “built by bitcoiners for bitcoiners” cement the company's site in a market known to be facing suspicion.
The company's success converts to impressive financial metrics. Fold revenue is expected to grow 150% to $ 61.6 million in 2025 as its trading custody and revenue climb to $ 26 million, the banking and payments segment reaches $ 33 million and the credit and loan segment begins to generate revenue. Based on that forecast the company trades for sale of an enterprise of less than 4 times 2025 sales, suddenly lower than peers like Coinbase, which trades at 8 times – 100%premium.