The discussion under the title 'Newsletter by nature – rethinking innovation in natural fibers' will be held at London Climate Action Week. It focused on the tangible benefits of wool, supported by evidence -based land management practices, innovative product development, and cyclical design principles.
The panel, moderately by Amy Nguyen, included participants including Clare Cannon, a Merino wool of 'Woomargama Station' in Australia; Chris Gaffney, CEO of Johnsons of Elgin; Amy Powney, Creative Director and Founder at Akyn; and Elizabeth van Delden, European Sustainability Manager at Woolmark.
The panelists emphasized the need to increase co -operation across the sector and promote refreshing wool as a beneficial solution to the environment.
Central to this conversation was the Woolmark+roadmap, which outlines a strategy for incorporating wool into sustainable fashion models. This framework focuses on improving natural-positive productivity, establishing wool as a preferred circular fiber, and nurturing prosperous rural communities.
Clare Cannon Woolgrower Australia gave insights into the positive ecological effects of a refreshing grazing on his farm, including the resurrection of endangered bird species and native vegetation.
“Our expertise is not theoretical; it is based on a day -to -day reality. We have implemented practical biodiversity retention strategies, improve soil health, and reduce emissions as we travel towards nature positive. These are not a thrill of words for us but part of our indigenous identity as land stewards,” Stonon.
Gaffney discussed how ongoing innovation is vital for maintaining the longevity of brands. “You don't become a heritage brand without constant innovation,” he said.
Van Delden highlighted current -rean current carbon accounting methods prioritizing carbon emissions and neglecting factors such as water management, biodiversity and soil health.
“Woolmark+ helps to bridge the gap between real on the farm and increased demand from brands and investors for measurable impact. Whether it is decarbonisation, biodiversity erection, or relevant circulation-The road map offers a science-science-science way to integrate wool into long risk-focused creation strategies.
“Blue Earth Summit highlighted the potential of a refreshing wool climate” originally created and published by Righteous styleBrand owned by Globaldata.