In so many ways 2014 was a simpler time.
We were six years old from Pandemic. The US had their first black president. The Gen Z gene has not yet affected our fashion, so we still swayed skinny jeans and Costic socks. And Alpha's gene has not yet been released Skin care section in Sephora Because well, most of them were not born.
But even in the world before the tiktokie, we still managed to join forces and felt Dropping buckets with icy on the heads for a good reason.
The challenge of Als Ice Bucket, as it was called, was a global phenomenon in the summer of 2014. Over 17 million people around the world threw ice water on their heads and donated money to the foundations supporting the ALS (amazing hardening), in accordance with the side hardening), according to side hardening) ALS Association in the USA
Celebrities, politicians and athletes participated and challenged, including Bill Gates, Oprah WinfreyIN Taylor Swift and former US president George W. Bush. (Actor Leonardo DiCaprio The challenge of the then minister-corner Stephen Harperwho refused but gave the donation)
The former US president, George W. Bush, takes on an ice challenge to raise awareness of degenerative disease, and former President Bill Clinton will dare to do the same.
In Canada itself, over $ 17.2 million was collected between August 6 and December 31 this year, as Als Society of Canadaand more than USA $ 220 million has been collected all over the world.
And now, thanks to Tiktok, with the help of influential Ice Bucket, the challenge has returned after 11 years. But this time he collects funds and awareness of the mental health of young people. From Friday morning, just over USD 341,000 was collected in the new one “Say your mind “Challenge of a bucket of icewhich collects funds for American active non-profit minds.
Former players of NFL Peyton Manning and Eli Manning have already participated Today Host Jenna Bush Hager. Some of the most popular influences of Tiktok did it, including James CharlesIN Mrbeast AND Hayley Baylee. So far, there are over 116,000 films marked with “Ice Bucket Challenge”.
For some, watching movies with ICE spoons in their channels can cause a sense of nostalgia. But in the ALS community, where there is still no cure, the challenge returning to the new reason was more dividing.
“Watching people steal the challenge of Als Ice Bucket for another reason, when ALS still has no cure and is 100 % fatal, come on,” he wrote Brooke E would, attorney Als Of the almost 500,000 followers between Tiktok and Instagram, in the film she published this week.
“There are many other mental health awareness on the Internet, but it was the only thing that drew attention to ALS,” said another influential wa VIDEO TIKTOK.
“I appreciate their dissemination of awareness about mental health, but completely Cringey in how they approved from ALS with zero responsibility. It is not cool at all,” wrote the commentator in Instagram post by The Instagram ALS Association.
Old challenge, a new look at it
ALS is often referred to as Lou Gehriga's disease, named after the late Ballplayer in New York. It is a progressive disease that affects the nerve cells of the brain and the spinal cord, slowly paralyzing people. Finally, people with ALS lose their ability to walk, talk, eat, swallow and breathe.
There are few effective treatment methods and there is no cure, he notes Als Society of Canada on your website. According to the organization, about 4,000 Canadians currently live from ALS, and 80 percent of people living with the disease die within two to three years after the diagnosis.
The challenge of Als Ice Bucket began in 2014, when professional golfer Chris Kennedy threw ice water on his head to support a family member who was recently diagnosed, according to Als Association. Momentum began to build when Kennedy challenged people who challenged more people and then started When pat quinn and baseball player of the university Peter Frate He took part.
The challenge was an important moment to build awareness about the disease and collecting funds for people affected by ALS, Tammy Moore, CEO of Als Society of Canada, said CBC News in a statement. And although there has been progress in the quality of care over the past decade, Moore emphasized that there is still no cure.
“While the pouring support in 2014 was significant, it was a small part of what is necessary to take care of the reality of an extremely complex disease that can take life within two to five years of diagnosis, and emotionally and financially destroys families,” said Moore.
“With this in mind, we hope that people will remember the original Als Ice Bucket Challenge campaign and support both important reasons.”
The challenge of mental health started by students
The new challenge was started by Students of the University of South Carolina Spread awareness of mental health and preventing suicides. Wade Jefferson, founder of the University's Mind Club (mental illness requires discussion), he said in a statement Last week they were inspired by how powerful the original challenge for Wiader Ice was.
Homestretch7:55A challenge related to a bucket of ice cream
Ten years later, the challenge of the Ice bucket returned, but this time, with particular emphasis on mental health.
“We wanted to introduce the same energy to mental health. Watching how you start – seeing how we admire how Peyton Manning, joining – was surreal. We are proud, grateful and simply excited how far it went and continue,” he said.
ALS Association in the USA wrote in a statement last week That “excited” was seeing the spirit of the challenge, on which he lives in new forms of activism, but added that ALS is still fatal and “urgently we need medicine.”
IN Controlling the post To her first viral film about the challenge, Brooke – who has ALS – said that she did not debate that one reason is more important than the other. But he says that it is important to remember how the challenge began – with a handful of people who had ALS, all of whom died.
“I love to watch universities and students taking the case,” he said that a video with a thicket published on Thursday.
“But I think you will do exactly the same collection of money, without mentioning ALS, in which people like me actively die of this disease, without hope, the fear is that by changing the challenge of an ice bucket for any other reason, it will stop once when ALS was the name of the household.”