The Company Behind the World's Third Biggest Fund Just Invested $775 Million in This Small Company That's Taking on YouTube and AWS


Technology company shares Rumble (NASDAQ: RUM) has hit a 52-week high as of this writing, having jumped about 300% in value since the lows set back in January. And much of its jump is the result of a massive $775 million investment from the investment arm of Tether Limited, the company behind the cryptocurrency stablecoin Lead (CRYPTO: USDT).

Tether is the third largest cryptocurrency in the world by market capitalization. As of this writing, the market cap is nearly $140 billion, trailing only Bitcoin a Ethereum. But Tether is not like these two other cryptocurrencies; it is stable money.

Stable currency intend to have a 1-to-1 price correlation with something else. For example, a US dollar stablecoin should always be worth $1. It is for people who want to explore the world of cryptocurrency without the volatility. Simply explained, they deposit $1 and Tether issues one new stable worth $1.

According to Tether, it had about $125 billion in reserves as of September 30 (its market cap was $119 billion at the time). Most of these reserves are in US Treasury bills. It needs to hold these reserves in case people want to redeem their stablecoins for dollars. But Tether is able to make money for itself with these huge reserves in the meantime.

Tether CEO Paolo Ardoino recently said it is on pace to hit $10 billion in net profit in 2024, which is a staggering amount for any company, let alone a cryptocurrency company. And the company doesn't just rake in this profit, but instead invests its money from time to time, which is what it does with Rumble.

Rumble turned heads when it went public in 2022 because this small company has big ambitions. The company plans to build an internet infrastructure free of censorship and hopes to compete with it Alphabet's video streaming platform, YouTube; Amazon' cloud computing service, AWS; social media platforms; and more.

The problem is that Rumble can't will all this into existence – it takes money. And when ambitions are this high, it costs a lot of money to build. Not surprisingly, the company has a net loss of $116 million in 2023 and has already lost another $102 million in the first three quarters of 2024.

But give Rumble some credit. The chart below shows his outstanding share count with the orange line. Ignore the short spike shortly after it goes public (calculation of these things can be temporarily distorted when going public). The chart shows that management has not, so far, been raising money by diluting shareholders with stock offers. Nor has he been taking on debt.



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