The demand for cruises remains grow, and Virgin Voyages has found a unique way to do this persuade travelers to choose them.
In December, the adults-only cruise line launched an unlimited cruise pass for 2025 with a base fee of $120,000. With this pass, travelers can hop on any ship anytime, anywhere – all calendar year round.
“We offer endless opportunities to experience adventure in a way that has never been experienced before on a cruise,” said Richard Branson, founder of Virgin Group, in a press release shared with CNBC Make It.
The pass can be purchased for a start date of January 1, February 1, March 1 or April 1 and is valid for one full year after that date. Pass holders still have to pay taxes and fees on the cruises they book.
Virgin Voyages also announced that the annual pass can be purchased with bitcoin.
Virgin Voyages has three ships in its fleet, with a fourth scheduled to debut in September 2025.
Chris Putnam | Future releases | Getty Images
Travelers can board any of the three Virgin ships currently sailing, plus a fourth ship, Brilliant Lady, which will launch in September 2025.
The annual pass allows holders to book a sea terrace cottage with a balcony and the iconic red hammock. Other benefits include complimentary laundry, a $100 cruise bar credit, unlimited premium Wi-Fi, priority boarding, and exclusive onboard events and attractions.
As a bonus, annual pass holders can add a plus to their cabin and replace that person throughout the year.
The pass will be available on a first-come, first-served basis. Travelers must be over 21 years of age and book a ticket by inquiring through Virgin's “Contact us” through March 31, 2025. Travel Advisors selling the Annual Pass will receive a $10,000 commission.
In addition to the Annual Pass, Virgin Voyages offers: unlimited season pass. This ticket allows travelers to enjoy cruises ranging from 24 to 40 nights, with prices starting at $14,999 for two people.
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