The failure of Google's AI Super Bowl advertisement is worse.


Google cannot escape from a drama related to the Super Bowl Sunday advertising campaign that should promote the Gemini AI model. What is the original idea that is a slightly haunting data from Gemini – which is not all good by itself – it turns out that have Did not come from Gemini at all– Of course, AI Chatbots is usually a stealing machine. But it seems that it is all on google

Just to follow you: Buy Google's planned advertisements for the big game this year, including 50 separate stories that focus on small businesses in 50 states that use Gemini tools to help with their operations. Viscon Sin advertising center in a cheese shop called Wisconsin Cheese In the advertisement suggests that the company uses Gemini to create advertising for the website. The copy includes the claim that Gouda made “50 to 60 percent of the world's cheese consumption”, which is not true. Google uses heat for this and Finally changed the message That appears in the advertisement to exempt the incorrect factoid about cheese

Now, when it appears that the copy is not created by Gemini, despite the advertisement, it is thanks to the Internet Archive. Cheese Mart If going back to 2020

Therefore, good news: Gemini will not be responsible for the error in copying the website. Bad news: Gemini is not responsible. Any From copying the website that Google will claim that the business uses AI tool to create text.

Making this more embarrassing is the fact that Google's executives revealed to the public to publish the original text that was not created. Jerry Dischler, the cloud application president at Google Cloud. confirm In going back and forth on Twitter that the message “Not haunting images” and “Gemini is based on the web” that may be true. But the evidence shows that this example has not been established because it was not from Gemini at first.

So now Google is in a relatively awkward position. It protects AI models for sharing false information only to reveal that the AI ​​model does not create messages and the company is ready to spend millions of dollars to advertise the function of AI set with an example that does not come from the tool. We are only one step away from this advertisement along the route of the old video trailer that will show a very polished sales clip with the limitation of the responsibility. “Not a real game play” below “. Not created But imagine it! “



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