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The rapid spread of artificial intelligence makes people wonder: Who is more likely to apply to the most daily life? Many people think that technology people know how to understand who works – are the ones who want to apply it the most.
Surprisingly, our new research has been published in the magazine Marketing MagazineFound the opposite. People with less knowledge about who is really more open in technology. We call the difference in this reception trend as the link “lower reading level – higher ability to acquire”.
This link displays on groups, installation and even different countries. For example, our analysis Data from IPSOS market research firm Stretching in 27 countries shows that people in countries have a low average level of AI to absorb the application of AI than those in people in countries with higher levels of knowledge.
Similarly, our survey to US University students shows that people who are less knowledgeable about who are more likely to use it for tasks like learning more.
The reason behind this relationship lies in the way AI now performs the tasks we used to think only people can do. When AI creates a work of art, writing a sincere answer or playing a musical instrument, it can bring a miraculous feeling – as if it is going into human territory.
Of course, who Really do not own human qualities. A chatbot can create empathy feedback, but it does not bring sympathy. People with more technical knowledge about who will understand this.
They know the algorithms (mathematical rules are used by computers to perform specific tasks), training data (used to improve the operation of the AI system) and the calculated models. Operating math. This makes technology less mysterious.
On the other hand, less knowledgeable people can see who is miraculous and inspiring. We think this magic feeling makes them more open in using AI tools.
Our studies have shown the link between lower reading and receptive reading levels is the strongest when using AI tools in the areas where humans are associated with human characteristics. , such as providing support or emotional advice. When it comes to missions that do not evoke the feeling of human qualities like that – as an analysis of the test results – the image will change. People with higher levels of understanding who will easily absorb these uses because they focus on whose effectiveness than any “magic” quality.
The problem is not about the ability, fear or morality
Interestingly, the link between lower level of understanding and higher ability to absorb still exists even though people who have a lower level of understanding who are more likely to consider who is less capacity, less ethical and even a bit scary. Their openness to AI seems to stem from the feeling of questions about what it can do, despite these noticeable limitations.
This finding offers new insights about Why do people react so different from emerging technologies. Some suggested studies Consumers prefer new technologyA phenomenon is called “appreciating the algorithm”, while other phenomena show the skepticism or “aversion to the algorithm”. Our research shows that AI's “magic” awareness is the main factor that forms these reactions.
These profound insights pose a challenge for policy makers and educators. Efforts to improve the level of understanding It is possible to accidentally reduce the enthusiasm of people for using AI by making it seem less miraculous. This creates a difficult balance between helping people to understand who and help them are willing to accept it.