The market of graphic processors is built on a broken basis


More than a month after their disclosure CES 2025I think it is fair to say nvidia 50 series RTX GPU disappointment. Between Production problemscompany misleading marketing around 5070 And the minimum performance increase in the 40th series, this can be one of the worst nvidia issues recently. But the worst part of all this was observing history.

Looking back in the last few weeks, they remind me of article I wrote in 2022Short field it was I bought RTX 3070 In August of the same year, or a little more than two years before NVIDIA announced the GeForce 40 series. Many readers rightly indicated that I was wrong with the effect, which will have a crypto market for future prices, but I think that my main reasoning was reasonable. I bought 3070 when I did it, because I had a feeling that the new NVIDIA graphic processors would cost more than their 30 -episode colleagues, and that it would be almost impossible to find a new card at a reasonable price. And I was right: it was difficult to find cards of 40 episodes when starting.

Here we are already two years at the beginning of the new generation of the graphic processor, and we have been doing it again and again. If you are just an ordinary person who want to update your gaming PC, not only cannot find a graphic processor of 50 episodes in stock, but almost every model is estimated much higher than the proposed NVIDIA price. There is no pandemic to blame this time, so what gives?

NVIDIA RTX 5090NVIDIA RTX 5090

Dewine Hardawar for Engadget

The problem is that the trends during Covid set a precedent. Since 2020, some people are ready to pay everything that is worth to buy new NVIDIA cards when starting. The difference now is that instead of giving scalpers a chance to get benefits from such behavior, NVIDIA partners decided to take this money for themselves. The final result is that the company's graphic processors are currently as high as the market, and they will continue to carry outrageous prices while the offer is limited.

The time has come to admit that the business model is based on the graphic processors industry broken. For uninitiated AIB (or partners in superstructure), such as ASUS, Gigabyte, XFX and ZOTAC, they produce most of the graphic processors that you can buy from NVIDIA and AMD. In the past, this model led to differentiation between cards at the same level. For example, there was a time in the middle of the Oyd, where you could spend an additional amount to buy a GeForce 8800 GT with 1 GB of VRAM instead of 512 GB specified by NVIDIA. However, these days have long passed.

Modern AIB graphic processors can have small coups or an additional fan, but basically they are all the same. Regardless of whether you buy 5070 directly from NVIDIA or one of its partners, it will still be 5070. In the best case, you can see several percentage points of performance difference if you choose a model with overclocking or additional cooling, and still prices can differ sharply between different AIB and even within the line of one company.

Digital foundations Alex Battalia said this is best in one of the weekends Recent DF Direct EpisodesThe field “AIB model, it seems, for many cards, such as some strange average person who exists clean to extract more values ​​from the consumer, and does not offer reliable differentiation to increase prices.”

Just look at 5070 ofField in accordance with Web Sit NVIDIAThe price starts at $ 749. Nevertheless, the web sites of the retailer tell another story. If you Visit NEWEGGFor example, there is not a single 5070 Ti listed for $ 749. The most affordable costs $ 799, and any other option at a price above $ 830. There is even one, transferred for $ 920. It goes without saying, 5070 Ti is a completely different (and worst) cost of $ 900 than $ 750.

New feed accused The recent tariffs of the Trump administration for Chinese imports at the high price of the new NVIDIA 50 graphic graphic processor, and this would be a believable explanation if the cost of these cards increased by only 10 percent.

Nvidia, it seems, is not interested in solving the problem in a significant way. So far, the best solution that he proposed is program This gives an uncertain number of American customers the opportunity to buy 5090 or 5080 directly from the company. Provided that they provide results, but also promising, new AMD $ 549 Radeon 9070 and 9070 XT Card It will put pressure on NVIDIA to estimate 5070 and 5070 Ti more aggressive, but it is still unknown whether AMD will be able to save the cards in the warehouse and at their proposed retail price.

Prices for graphic processors of this generation will ultimately normalize, but if the main change does not occur in how the industry is conducting a business, you can argue that all this will happen again. The fact that the industry has always done things in this way does not mean that we must agree to business, as usual – all the more so since every cycle of launch worsens the status of.

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