Sarah Winn-Wilems joined Facebook in 2011, when she was very in the era “move quickly and break things”. The former United Nations diplomat, she had the desire to help Facebook increase his position in the world arena.
For almost seven years, in the company she had a place in the front row in some of the most indirect (and contradictory) moments Facebook. She published last week Careless people: a warning story about power, greed and lost idealismMemoirs about her time in the company and how she was gradually disappointed in the role of Facebook in the world.
Since the afterwards, Meta has set the full weight of her PR mashina against the book. The company initiated an arbitration trial, which led to a decision that Now prevents Vinn-UIILAMS from the promotion of his book. META representative Andy Stone said that the arbitrator’s decision “confirms that Sarah Winn Williams should never have published the false and slanderous book of Sarah.” He said that “urgent lawsuits were made by the necessary Williams, which more than eight years after the company fired it, deliberately hid the existence of their book project and avoided the standard process of checking the facts in the industry in order to rush to shelves after waiting for eight years.”
Its publisher, Flatronic Books, said in his statement that this is “shocked” by Meta’s actions, noting that “the arbiter’s order does not refer to claims” in the book that “passed through a thorough process of editing and checking”.
After reading the book, it is easy to understand why Meta PR made such a fuss. Vinn-UIIILAMS worked closely with the highest leaders of the company, traveling around the world with Mark Zuckerberg and the former Coo Sherl Sandberg, when they met with foreign leaders and formed a policy that would determine Facebook. She also talks about many first -handed that Zuckerberg, Sandberg and the current head of global issues made Joel Kaplan, and said behind closed doors. Much of this is not beautiful.
Here are some of her most shocking claims:
Zuckerberg asked to “carefully spray” while visiting Asia
Vinn-UIIILAMS is often instructed to organize meetings that various Facebook leaders took with the heads of state and other government officials. One of the strangest details is the request of Tsuckerberg before a three -week trip to Asia. According to Winn-Wilems, Tsuckerberg asked that during his visit to organize either a “world rally” or a “rebellion”. The CEO of Facebook never explains the request, but Winn-Wilems suggests that he wanted to “check how effective his product is to turn Facebook online tools into autonomous power.”
At first I think he is joking. World rallies are not my field of knowledge, and I never asked to organize a rebellion before. Especially one for the general director. I assume that something was lost in his communication-that it is some kind of mixing. “Riot” and “world rally” are completely different things. Then Debbie sends an email to say that she was faced with Mark, and he told her that he wants a world rally or rebellion, and we need to come up with some ideas that would allow him to be surrounded by people or “gently thrown”.
Zuckerberg refused to accept meetings until noon, even with the heads of state
Zuckerberg, obviously, had a “strict” policy regarding not to go through any meetings until noon. This policy was used not only for internal meetings with others on Facebook, but also by the heads of state. Vinn-Wilems tells how the “refusal” of Tsuckerberg to hold the morning meetings almost tore off the planned meeting with the president of Colombia. In the same year, she said that she was forced to transfer the address of Tsuckerberg to the UN at a later time, because, according to Winn-Wileams, “the United Nations is not enough for Mark to perform an event until noon.”
Facebook took “extreme measures” to protect Zuckerberg from Ziki during a visit to Peru to the APEC conference. In order to defend the general director, who, by the visible, hoped to think about his second child, the company decided to “create a“ controlled structure ”on the website of the ATEC conference center, where ventilation, impact on others and mitigation of errors can control Facebook.” Wynn-Williams called this “Operation of perfect sperm.”
“Desperate” attempts by Tsuckerberg talk to Xi Jinping
Wynn-Williams spends a lot of time, delving into Facebook plans to bring a social network To ChinaShe also tells in detail the field about Tsuckerberg's attempts to get acquainted with China President Xi Jinping.
In 2015, Tsuckerberg flew to Seattle “longer than usual”, a handshake with SI (which was in the city for a technical summit in which Tsuckerberg was not invited). He later called a “diplomatic crisis” when he published photo This handshake, which shows only the nape of SI.
Next year, Zuckerberg and his team hoped to secretly receive the general director in front of SI in ATK in Peru. Facebook agreed that Tsuckerberg would act immediately before the appearance of SI, which means that two men will be in neighboring locker rooms. According to Winn-Wilems, the goal was to develop a “spontaneous meeting” in which Tsuckerberg could take his step to get on Facebook in China.
But when the XI arrived, he was surrounded by “dozens and dozens” of people in military uniforms who created the barrier, such that, according to Winn-UIillams, Si did not even have to “risk visual contact with Mark”. She says that Tsuckerberg was “injured” from the demonstration.
Shortly after the start on Facebook, Winn-Wilems said that she was told that “the first proactive Facebook initiative to build relations with governments around the world will be the donation of organs.” The idea, in the visible one, was Sandberg, who faced a former friend of Harvard and a survey surgeon and “offered him to help donors.”
But when Winn-Wilems raised material, technical and legal issues, which usually make it difficult to transport organs between countries, she says that Sandberg was “outraged”.
“You want to tell me that if my four -year -old child was dying and the only thing that would save her was a new kidney, that I could not fly to Mexico, get it and put it in my handbag?”
Facebook will add later The donation of organs Users can add to “life events” to their profiles.
Cheryl Sandberg and a plane crash that was not
In 2013, a flight in Asian from Seoul to San Francisco, putting on a runway, killing two people and injuring more than 100 passengers. Sandberg, who promoted her book Bend to At that time, that day he traveled from Seoul to the San Francisco. After the accident, she published on Facebook The fact that she and several colleagues on Facebook were initially on this flight, but “switched to United so that we could use miles for my family tickets.”
The alleged almost broken headlines of Sandberg, which generated several headlines, which is not surprising, since Winn-Wilems claims that Sandberg personally told reporters about the incident. Winn-UIILAMS was confused with these messages. She writes that the main operating director of Facebook “always flies” United “and” never examined Aziana. ” In her memoirs, she and another colleague noticed each other how “strange” was for Sandberg.
Why do Zuckerberg and Sandberg posts on Facebook get so many engagement
Vinn-Uyillams largely implies that there may be some backstage manipulations from the posts of Zuckerberg and Sandberg on Facebook. She does not offer any evidence that this happened, but says that the meeting, which was present at “someone from the Mark’s personal communications team,” increases this opportunity.
According to Winn-Wilems, “Assistant Cheryl describes his work as” interaction for social networks of Mark and shaked using all Facebook tools. ” When Vinn-Wilems asks, you do not want them to “play” the site’s algorithm, she says that the assistant replies that “you do not want to know.”
Joel Kaplan needs a geography lesson
Some of the most indicative jokes in Careless people The Kaplan, who joined the political group Facebook in 2011 and was involved Promotes The chief employee for global affairs at the beginning of this year. She writes that Kaplan, who was the deputy chief of staff in the White House of George Bush, “is surprised to learn that Taiwan is an island,” and that “often when we start talking about pressing problems in some country in Latin America or Asia, he stops and asks me to explain where the country is located.”
Kaplan Slow Facebook reaction to problems in Myanmar
To date, the failure of meta in Myanmar, where the hateful speech and misinformation on Facebook helped to incite genocideWell documented. Vinn-UIILAMS, who at the beginning of her stay in the post came to Myanmar to try to sell officials there in the projects of connecting the company, describes her useless attempts to get more resources for moderating content in the country.
In particular, she accuses Kaplan. She says that “began this long process, trying to hire someone for Myanmar in 2015” and found an expert on human rights, which complies with the bill in May 2016, but Kaplan blocked it from hiring in February 2017. He allegedly told her to “continue and continue.” Later, she concludes that “when it came to Myanmar, these people simply did not matter to him.”
(Meta widely called the claims of Winn-Wilems on Facebook actions in Myanmar as “old news”, saying that in the statement “facts here have become public records since 2018, and we publicly know that we are too slow to act on brutal handling our services in Myanmar.”)
The alleged pursuit of Kaplan
Winn-Wilems also accuses Kaplan pursuit And other inappropriate behavior. After complications during the birth, she left her in a literal coma, she writes that Kaplan asked her about one of their “regular” calls during her motherhood “where did you come from” and was angry when she did not answer. Later, when she returned to work, he gave her an unofficial overview of performances on his first day ago, saying that she was not “responsive”.
Vinn-UIIILAMS ultimately reports the behavior of Kaplan, and the investigation of Kaplan opens, but “very quickly it seems to switch from Joel's investigation or facts to investigate me.” She is dismissed in her next review.
Meta challenged the accusations of Winn-Wilems. “This book is a combination of obsolete and previously communicated statements about the company and false accusations against our leaders, ”the representative of the representative said.“ Eight years ago, Sarah Winn-Wilems was dismissed for bad work and toxic behavior, and the investigation at that time determined that it has made misleading and unreasonable accusations of persecution. ”
Update, March 18, 2025, 13:57 pt: Vinn-UIILAMS has been describing his stay on Facebook as a long seven years since 2011. But, according to the representative of Meta, she was dismissed in the “end of 2017”. This story was updated to reflect that she worked on Facebook for almost seven years.