The TikTok ban would be social media's first extinction-level event


The Biden administration's general counsel, Elizabeth B. Prelogar, argued that Congress had every right to enact the ban, saying the Chinese government could spy on Americans, beyond their contacts, through via TikTok. “It's about trying to prevent a vulnerability that a foreign adversary could exploit,” she said. Outside the courtroom, dozens of people TikTok users rally to support the application. With a deadline of January 19, the court is likely to issue a decision next week — one that could have lasting effects on the future of social media for creators. If it goes into effect, it remains unclear how President-elect Trump will implement it. enforce the ban once in office.

“At the end of the day, I felt like I lost everything,” Dunn said when I asked him about the ban. “I don't think people realize this is how I keep a roof over my head. It's like people saying your company is going bankrupt and you have no control over it.”

In addition to the brand deals, Dunn also participates in TikTok's creator rewards program. pay creators with a minimum of 10,000 followers and 100,000 monthly views to create original content that is several minutes long. Between the brand partnerships and the money earned through the program, Dunn, 30, told me he was making an average of several “five-digit months” in 2024. “The job loss and The income from this will be much greater than the national security risks they are screaming about,” he said.

TikTok Shop, the app's e-commerce feature, was a game-changer for small business owners when it launched in September 2023. After overcoming some initial hiccups—in that includes everything, snail slime—TikTok Shop proves formidable; application an increase in the number of suppliers outpacing competitors like Amazon, the company TikTok ultimately wants to replace (or at least dethrone). Beauty products and women's apparel are often the best-selling items on the platform. According to Shopifyby 2023, 12% of TikTok Stores will be based in the US, with 45 percent number of Americans who have made purchases through TikTok Shop. in 2023Daily revenue in the US reached 7 million USD.

Renee McClintock, a 29-year-old mother of two, is one of the app's more resilient entrepreneurs. You name it, she sold it: electrolyte packs, cotton candy makers, iPhone cases, blue jeans, bio-vaginal gum. Last summer, one videotape details of how much she earned in one week—$4,764.63—went viral. McClintock declined to talk to me for this story—she only offers paid partnerships, starting at $150, she wrote in an email—but noted that as of July, through the affiliate program, The total volume of her goods was $600,000.

TikTok is not the only platform that allows creators to make a profit, but it appears to be an exception to the rule. YouTube, Instagram, and Twitch all offer various avenues for users to make money, whether through ads or affiliate links. But none of them have what TikTok has, said Jon Selman, vice president of influencer marketing at BenLabs, a company whose clients include influencers. Colin Key, savage lifeAnd Amaury Guichon.





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