Adani Group, led by Gautam Adani, has recently launched a new promotion called “Hum Karke Dikhate Hain” to highlight its efforts in the field of renewable energy. The campaign started with the release of its first film “Pehle Pankha Phir Bijli” (First Fan, Then Electricity).
The film depicts the heartwarming story of Tamtu, a young boy who believes in the power of a simple fan to bring electricity to his village. Created by Ogilvy India and shared by Adani Group Chairman Gautam Adani, the inspiring film showcases the impact of clean energy solutions provided by Adani wind turbines to transform and brighten entire villages.
The 1 minute 30 seconds long video shows a heartwarming scene of a little boy eagerly asking his father when the electricity will come and when the fan will start. Dad responds by saying, “Tamtu sir, first comes the fan…then the current.”
The video highlights a remote village without electricity, but with the help of the Adani Group has installed windmills, bringing power and hope to the community. This initiative reflects the Adani Group's promise of progress, hope and a bright future, not just infrastructure development.
Taking to X, Gautam Adani wrote: “In our actions sit the promises we make. Promises not just of infrastructure but of hope, progress and a brighter tomorrow. The winds of change have come. Hum karke dikhate hain!”
The Adani Group wrote: “This film marks the beginning of a multi-part series with the hashtag #HKKDH, as the Group highlights the impact of its initiatives with similar narratives across broadcast, digital and social media platforms in the coming months. “
Adani Green Energy
Adani Green Energy Limited (AGEL) is recognized as India's premier renewable energy solutions provider and a global leader in facilitating the transition to clean energy. AGEL specializes in the development, ownership and operation of large-scale grid-connected solar, wind and hybrid renewable energy facilities. Their renewables unit, Adani Green Energy, aims to develop 50 GW of renewable energy capacity by 2030, which includes the ambitious Khavda Renewable Energy Park in Gujarat.
Covering an area of 538 square kilometers – five times the size of Paris – Khavda is poised to become one of the largest renewable energy projects globally. The park has a total capacity of 30 gigawatts, with 250 megawatts of wind energy in the initial phase already operational.
Adani Group's impressive portfolio includes the completion of the 648 MW Kamuthi solar plant in Tamil Nadu in 2016, which at the time was the world's largest single-site solar power project. These initiatives exemplify the Adani Group's leadership in driving India's clean energy goals.