According to Apptopia data, CNBC made available in just 17 days after starting this was exceeded by Instagram, WhatsApp, Snapchat and Shein at the Apple App Store in the USA.
Stefani Reynolds AFP Getty images
Chinese internet retailer to the one whose marketing campaign “store like a billionaire” went to last year Super BowlDramatically reduced online advertising expenses in the USA and saw the ranking Apple APP Store Plunge is the following President Donald Trump Huge tariffs about trading partners.
He who is the property of the Chinese e-commerce giant PDD HoldingsIn recent years I have participated in online advertising to attract hungry American buyers to my own. With large expenses for television advertising on Facebook, the company promoted clothing, jewelry, home articles and electronics at bargain prices of the basement.
The strategy was so effective that it was Completed list of the most frequently downloaded free applications In the USA for the last two years. Downloading this in the Apple App Store has fallen by 62% in recent days, according to the data from a similar company Digital Data and Analytics. Advertisements for 50-percent eyebrows and T-shirts worth 5 USD Google Search results and Facebook The penalties almost disappeared.
President Trump's tariffs raised a business model with an advertising strategy. Packages sent from China are currently subject to a tariff rate of 145%, while a de minimis recipe, which allows shipments worth less than USD 800 in the country, duty -free, is to leave May 2.
The and Shein, a fast market with connections with China, plan to raise prices in response to tariffs. Both companies Posted notifications In recent days they have warned on their websites that they would raise prices at the end of next week.
“Due to the recent changes in global trade principles and tariffs, our operational expenses have increased” he said on your website. “To continue offering products that you love without a compromise in terms of quality, we will make price corrections from April 25, 2025.”
Sellers on the third Amazon market, many of whom acquire their products from China, said that they are considering raising prices as they result from higher costs from tariffs. Many companies in the Tiktok store, the social application market, also count on Chinese producers of their items.
Amazon launched a competitor to this in November last year Amazon Haulwhich contains items below USD 20, which largely come from China.
The application is now 69 on the list of the best free applications in the USA, after a consistent ranking in the top ten, according to the data with Sensor tower. Shein currently has 42, compared to 15 last month. PDD shares that trade in the USA fell by 22% this month, compared to a drop in 6% NASDAQ. Shein is privately kept.
Competitive Chinese retailers then reached the summit of the APP Store, including wholesale DHGATE based in Beijing, which increased to No. 2 of the free iPhone application in the USA and Alibaba“S Taobao, who held 7th position. Bloomberg reported On Tuesday, viral movies promoting their cheap products stimulated the frenzy.
A separate analysis according to a similar web showed paid movement to this or search, display and advertising on social media, which led to visits to its website, dropped by 77% from April 11. The paid traffic previously overtook the movement of the unpaid on his website 2 1/2 times, Ben Parke, consumer analyst and retail analyst in a similar extent, he said in an interview.
Tinuiti's marketing company said that 20% of the Google purchasing advertisements were purchased by it on April 5. A week later, this number fell to zero. For comparison, Shein's impressions remained 17% on April 12, and 60% of the impressions were bought by Amazon.
Representatives of this and Shein did not immediately respond to requests for comment.
It was one of the Finish The largest advertisers, but it seems that they have radically reduced their expenses on the platform. Since Wednesday ago, he has been running six ads on the USA metal platforms, which is shown by the Metal Advertising Library. This is how about 27,000 ads in metals and applications around the world, especially in Europe and Great Britain
It can be troublesome for the Meta advertising company that has I got a significant increase from a discount seller. Advertising analyst Brian Wieser in Madison and Wall estimated Over $ 7 billion $ 132 billion in advertising revenues in 2023 comes from China. The finish line is to report the results in the first quarter of April 30.
An e-commerce analyst, Juozas Kaziukenas, said that at some point he expected that he would reverse his ads back in the US, but it seems that the company seems to change its dollars to other markets in this way.
“This does not mean that the use of this has fallen as significantly as the application,” said Kaziukenas We -mail. “But this means that the acquisition of the new user has disappeared.”
TO WATCH: The CEO of Amazon, Andy Jassa, says that sellers provide consumers with the cost of tariffs
